BetterBread: developing novel milling processes for improved nutrition in white wheat flour without fortification.

希普顿磨坊(Shipton)成立于1979年，是英国最大的有机面粉厂，也是皇家授权书持有人，专门生产屡获殊荣的天然有机面粉。可持续发展是Shipton的核心，该磨坊100%由可再生能源提供动力。他们所有的包装都是无塑料的，他们与当地的有机农场密切合作。Shipton是一家非常成功的碾磨公司，不断推出新的、独特的、屡获殊荣的面粉。希普顿与多家大公司合作，创新在市场上非常成功的新产品。希普顿是一个包括其他专业面包店在内的公司集团的组成部分，此前他们曾与这些公司成功合作。支撑这一机会的主要消费者动机包括：*具有成本效益的健康益处，包括增加营养价值*“全天然”、清洁标签产品，减少/不添加防腐剂(面包和面粉法规，1998)已被引入，在所有白色和棕色面粉中添加钙、铁、硫胺素(维生素B1)和烟酸(维生素B3)。希普顿将与领先的威尔士大学Aberystwyth大学合作，后者将在该项目期间支持营养分析。通过这个项目，希普顿和Aberystwyth大学正在寻求通过改变混合成分和对碾磨过程进行修改来改善面粉的营养质量。该项目将为英国带来显著的社会和经济效益，并将进一步确立英国在面粉和面粉食品市场的领先地位。

Founded in 1979, Shipton Mill (Shipton) is the largest UK organic flour mill and a Royal Warrant Holder that specialises in creating award-winning, natural, and organic flours. Sustainability is central to Shipton and the mill is 100% powered by renewable energy. All their packaging is plastic-free, and they work closely with local organic farms.Shipton is a highly successful milling company that consistently launches new and unique, award-winning flours. Shipton works alongside multiple large companies to innovate new products that have been very successful in the marketplace. Shipton is an integral part of a company group that includes other specialist bakeries, whom they have previously successfully collaborated with.The primary consumer motivations underpinning this opportunity include demand for:* cost-effective health benefits including increased nutritional value* 'all-natural', clean-label products with reduced/no added preservativesRegulations (Bread&Flour Regulations,1998) have been introduced to add calcium, iron, thiamine (Vitamin B1) and niacin (Vitamin B3) to all white and brown flour.Shipton will be collaborating with Aberystwyth University, a leading Welsh university, who will be supporting nutritional analysis during this project. With this project, Shipton and Aberystwyth University are seeking to improve the nutritional quality of flour by altering blend composition and implementing modifications to the milling process.The project will bring significant social and economic benefits to the UK and will further establish the UK as a leader in the flour and flour-based foods markets.