Deploying a co-creative AI tool to accelerate high-growth companies

Oxentia Ltd是一家专业的创新管理咨询公司。我们与企业、大学和政府客户合作，支持他们的创新。这可能包括与各种规模的公司合作以实现增长，例如，通过发展他们的商业模式，了解他们的客户和潜在市场，或建立他们的能力和创新能力。然而，由于对专家人员的依赖，专家咨询的提供往往是昂贵的，因此对于许多早期公司和繁忙、缺乏现金的中小企业来说，这是遥不可及的。人工智能（AI）工具有望以更具成本效益的方式大规模提供专家建议。然而，现有的“现成的”人工智能工具，如ChatGPT，很难针对创新管理等专业应用进行定制，而且没有重要的专家投入，可能会产生低质量的产出。该项目与贝叶斯商学院（伦敦城市大学的一部分）合作，旨在测试商业火花的可行性。商业火花是一个新的交互式数字工具，旨在减少为客户制定商业战略和建议所需的时间。与人工智能驱动的聊天机器人等现有工具不同，它将精心策划的专业知识与人工智能推理相结合。Business Sparks明确地引导用户探索想法，开发不同的方法，并为中小企业客户发现更多更具创新性的业务见解。我们将通过两个用例测试该工具影响业务的可行性。第一个专注于现有的初创企业客户，旨在测试商业火花的效用，使我们能够快速为高增长的初创企业和中小企业量身定制我们的专家建议，从而使我们能够扩大对英国高增长公司的支持。第二个用例侧重于允许我们有效地开发和定制我们广泛的培训材料以满足客户的需求，以较低的成本提供高质量的定制培训。由于初创企业和中小企业的数量及其对英国经济的重大贡献，如果成功，这个工具可以促进经济增长和提高生产力，对于使用该工具的咨询公司和受益于更具成本效益的专家建议的高增长公司。这可能导致更公平和更容易获得的咨询，从而有利于社会流动和包容。

Oxentia Ltd is a specialist innovation management consultancy. We work with corporate, university and government clients to support their innovation. This could include working with companies of all sizes to grow, through, for example, developing their business models, understanding their customers and potential markets, or building their capacity and capability to innovate. However, the provision of expert consultancy is, because of a reliance on expert staff, often expensive and therefore out of reach to many early stage companies and busy, cash-poor SMEs. Artifical Intelligence (AI) tools hold the promise of being able to deliver expert advice in a more cost effective way, at scale. However, existing 'off the shelf' AI tools such as ChatGPT are poorly tailored to spcialist applications such as innovation management, and without significant expert input, risk creating poor quality outputs.This project, in collaboration with Bayes Business School (part of City, University of London) aims to test the feasibility of Business Sparks. Business Sparks is a new interactive digital tool aimed at cutting the time it takes to develop business strategies and advice for clients. Unlike existing tools such as AI-driven chatbots, it combines curated expertise with AI reasoning. Business Sparks explicitly guides users to explore ideas, develop different approaches, and discover larger numbers of more innovative business insights for SME clients.We will test the feasibility of the tool to impact our business through two use cases. The first focusses on an existing start-up client, and aims to test to utility of Business Sparks to allow us to quickly tailor our expert advice to high growth start-ups and SMEs, thus allowing us to scale our support of UK-based high-growth companies. The second use case focusses on allowing us to efficiently develop and tailor our extensive training material to client needs, offering our high quality, bespoke training at a lower cost.Due to the number of start-ups and SMEs and their significant contribution to the UK economy,if successful, this tool could t boost economic growth and increase productivity, for both consultancies using the tool, and for the high-growth companies that benefit from more cost-effective yet expert advice. It could lead to more equitable and accessible advice, which could benefit social mobility and inclusion.