Testing and Improving a sustainable memorial service in UK's Funeral Industry

安息礁（RR）是一个纪念仪式，在人们的来世再生生命，并从根本上改变我们如何看待和经历我们一生中最具创伤性的事件之一-死亡。我们通过建造美丽的人工礁结构来实现这一目标，其配方中含有人类骨灰和碎牡蛎壳，这两种元素可以滋养和促进海洋生长，作为传统埋葬方法的生态友好型替代方案。传统埋葬需要大量土地，化学防腐液会渗入地下水，以及钢铁等高排放材料。每一次火葬都会向大气中释放400公斤的二氧化碳。RR作为一种解决方案，促进海洋生长，每个珊瑚礁再生约100只牡蛎，相当于每年过滤700万升水的积极影响（Beck等人，2011年）。通过促进牡蛎的生长，海草将在该地区生长，鱼类将蓬勃发展。它还防止了对沿海社区数十亿磅的侵蚀破坏（斯托克斯等人，2012年）。单个的纪念珊瑚礁结构可以放在一起，形成整个珊瑚礁，以促进天然牡蛎礁，由于人类活动，天然牡蛎礁减少了85%，使其成为世界上最受威胁的生物多样性栖息地之一。目前，除了纪念礁原型，RR已经进行了客户发现，显示了很高的市场需求和适合。然而，在发现中，关于服务和利益相关者参与的进一步问题被提出，现在需要与Eden Funeral Directors（Eden）合作探索和定义，Eden Funeral Directors是一家独立的殡仪馆，位于英国南部海岸附近，拥有多年的行业知识和客户经验。该项目也是对英国殡葬业最近关键时刻的回应。水火化（一种传统火葬的替代形式，其碳密集度比火葬低六倍）最近在英国合法化。这种类型的灰烬有50%以上的磷，以滋养海洋生长时，纳入RR的公式。这为RR和Eden提供了一个重要的机会，以了解对这种新的绿色服务的需求，以及如何将其整合到他们的供应链中。该项目将遵循双钻石的设计框架，确保结构化和有效的流程。此外，将进行构思会议，遵循设计思维原则，以确定和提出关键接触点。

Resting Reef (RR) is a memorial service that regenerates life in people's afterlives and radically changes how we see and experience one of the most traumatic events in our lifetime - death. We do this by building beautiful artificial reef structures with a formula containing human ashes and crushed oyster shells, two elements that nourish and promote marine growth, as an eco-friendly alternative to traditional burial methods.Traditional burials require large amounts of land, chemical embalming fluids that seep into the groundwater, and materials with intense emissions like steel. Each cremation releases 400 kilograms of CO2 into the atmosphere. RR, as a solution to this, promotes marine growth with the regeneration of approximately 100 oysters per reef which equals a positive impact of 7 million litres of water filtered every year (Beck et al., 2011). By promoting the growth of oysters, seagrass will grow in the area, and fish will flourish. It also prevents billions of pounds of erosion damage to coastal communities (Stokes et al., 2012). Individual memorial reef structures can be placed together to create entire reefs to boost natural oyster reefs, which have decreased by 85% due to human activities, making them one of the world's most threatened bio-diverse habitats. At present, in addition to memorial reef prototyping, RR has conducted a customer discovery showing a high market demand and fit. However, in the discovery, further questions about the service and stakeholder involvement were raised that now need to be explored and defined in collaboration with Eden Funeral Directors (Eden), an independent funeral home based near the coast in the south of the UK with many years of industry knowledge and customer experience.This project is also responding to a recent pivotal moment in the UK's funeral industry. Aquamation (an alternative form to traditional cremation that is six times less carbon intensive than cremation) was recently legalised in the UK. This type of ashes has 50% more phosphorus to nourish marine growth when incorporated into RR's formula. This poses a crucial opportunity for RR and Eden to understand the demand for this new green service, and how to integrate it in their supply chain.This project will follow the design framework of the double-diamond, ensuring a structured and effective process. Also, ideation sessions will be conducted, followed by Design Thinking principles to identify and propose key touchpoints.