Dynamic Insights for Health and Care

该项目通过基于数据进行更好的资源规划，解决了在城市提供更好、更具成本效益的医疗保健的“城市挑战”。它将为医院和卫生设施开发一个“概念验证”（POC）规划支持解决方案，使用匿名、汇总的移动网络数据(外推以提供代表某一地区全体和分段人口的见解（例如人口统计、客流量、移动），以及卫生部门数据（例如与人口统计、环境因素相关的病症类型）和可能影响健康的环境数据（天气、空气污染预报等）。该项目将由O2领导，建立在他们的动态洞察平台上，阿登布鲁克和布里斯托尔医院（以及更广泛的城市地区）提供用例。这种方法已经成功地应用于零售和运输等行业，在这些行业，它能够更好地分配资源，并根据对客户人口统计数据的详细了解，改善产品的性质和位置。这将是它在卫生部门的首次应用。POC的成功演示将导致整个英国的商业推广。

The project address the ‘urban challenge’ of delivering better, more cost effective healthcare in cities by enabling better resource planning based on data. It will develop a 'proof of concept' (POC) planning support solution for hospitals and health facilities using anonymised, aggregated mobile network data (extrapolated to provide insights representative of total and segmented populations in an area (e.g. demographics, footfall, movement), together with health sector data (e.g. types of condition linked to demographics, environmental factors) and environmental data that can impact on health (weather, air pollution forecasts etc). The project will be led by O2, building on their Dynamic Insights platform, with Addenbrooke’s and Bristol hospitals (and wider city areas) providing the use cases. This approach has been successfully applied in sectors such as retail and transport where it has enabled better resource allocation and improvements in the nature and location of offerings based on detailed knowledge of customer demographics. This will be its first application in the health sector. Successful demonstration of the POC will lead to commercial roll-out across the UK.