Newton Fund - CLEPSYDRA - a behavioural customer engagement solution for the Brazilian water challenge

供水管理是巴西面临的最大挑战之一。鼓励消费者在用水方面采取更可持续的行为被广泛认为是对这一全国性问题的关键贡献，同时也解决了诸如水的负担能力和消费者拖欠等关键问题。随着公用事业公司仍然依赖于无针对性的信件张贴/电子邮件在大量教育消费者，这是一个不满足的市场需求，Advizzo有限公司（英国）和Sinapsis Energia（巴西）寻求通过开发一个新的基于云的消费者参与解决方案，针对巴西公用事业市场。该方法结合了大数据、行为科学和机器学习的概念，以产生可操作的见解，预测哪里会发生供水不当、拖欠和管道堵塞等问题，从而为消费者提供量身定制的干预材料，鼓励新的可持续行为。该项目旨在降低供水债务和欺诈率。这有助于实现联合国可持续发展目标6（“确保人人享有水卫生设施并对其进行可持续管理”）。降低客户使用行为技术进行欺诈的比率不仅使供应商能够将更多的钱投入到更清洁的水和卫生设施中，还确保客户通过安全和卫生的方式与污水系统保持联系。

Managing water supply is one Brazil’s greatest challenges. Encouraging more sustainable behaviours amongst consumers around water use is widely recognised as making a critical contribution to this country wide issue, whilst at the same addressing key problems such as water affordability and consumer delinquency. With Utility companies still relying on untargeted letters posted/e-mailed in high volume to educate consumers, it is thisunmet market need that Advizzo Ltd (UK) & Sinapsis Energia (Brazil) seek to address through the development of a novel cloud based consumer engagement solution aimed at the Brazilian Utility market. The approach combines the concepts of Big Data, behavioural science and machine learning to produce actionable insights to predict where issues such as poor water practice, delinquency and pipe blockages will occur and in turn produce tailored intervention material for consumers which seek to encourage new sustainable behaviours.This project aims to reduce reduce the rates of debt and fraud of the water supply. This promotes UN Sustainable Development Goal 6 (“Ensure availability and sustainable management of water sanitation for all”). Reducing the rates at which customers commit fraud using behavioural techniques not only enables more money to be invested by the suppliers into cleaner water and sanitation, it also ensures that customers stay connected through safe and sanitary means that also connects to the sewage systems.