Research and Development of a Holistic Circular Packaging System

DAME的任务是消除浴室里的塑料垃圾。2019年，我们推出了世界上第一个可重复使用的卫生棉条涂抹器D，为消费者提供了一个方便的替代品，替代英国每天扔掉的350万个一次性塑料涂抹器。我们的Kickstarter活动获得了全球媒体的关注。在我们推出产品之前，我们赢得了著名的Dezeen设计奖，并与英国所有5家主要杂货店和两家最大的药店接洽。2019年，我们的涂抹器和无塑料卫生棉条在全国范围内的维特罗斯商店推出，并通过我们的网站直接面向消费者。在Innovate UK和SOV的支持下，我们希望开发下一个突破性的解决方案，使消费者能够轻松地从一次性产品切换到可重复使用的产品。几乎所有的美容和个人护理产品都是用一次性塑料包装出售的，浴室的回收率非常低（英国浴室的回收率为50%，美国为20%，而厨房的回收率接近90%）。人们正在努力增加一次性包装的回收含量和可回收性，虽然这是一项重要的工作，但除非我们解决根本原因——消费，否则我们将永远无法应对这一挑战的规模。没有一种循环的、可重复使用的个人护理产品在大众市场上取得了足够的成功。拥有一个充满激情，不断增长的有影响力的客户社区，来自英国所有主要零售商的需求以及经过验证的产品设计记录，我们有一个直接和独特的机会来取代其他一次性塑料浴室产品。我们将探索最好的材料、产品设计、服务设计和营销活动，以开发其他可重复使用的个人护理产品，满足消费者的期望和需求。为了找到有效的模型，我们选择了个性化程度相对较低的产品类别，因此我们可以在广泛的客户群中进行测试。这些产品是洗手皂和除臭剂。我们将验证是否有可能创造一种理想的分配器和再填充服务（在主要零售商和通过订阅提供），这种服务不使用一次性塑料，不使用原始材料，方便，经济实惠，比现有的一次性产品更好。

DAME is on a mission to eradicate plastic waste from the bathroom. In 2019 we launched D, the world's first reusable tampon applicator, offering consumers a convenient alternative to the 3.5 million single-use plastic applicators thrown away every day in the UK. Our Kickstarter campaign achieved global media attention. Before we'd even launched the product we won a prestigious Dezeen Design Award and were approached by all 5 major grocers and both the largest pharmacies in the UK. In 2019 our applicator and plastic-free tampons were launched nationwide in Waitrose stores and direct-to-consumers via our website.With the support of Innovate UK and SOV we want to develop our next breakthrough solutions that make it easy for consumers to switch from single-use to reusable products. Almost all beauty and personal care products are sold in single-use plastic packaging, and recycling rates are abnormally low in bathrooms (50% recycle rate in UK bathrooms and 20% in the US, compared to nearer 90% in kitchens). Efforts are being made to increase both the recycled content and recyclability of disposable packaging, and while this is important work, we will never meet the scale of the challenge unless we address the root cause - consumption.No circular, reusable personal care product has successfully achieved enough traction to effect change in the mass market. With a passionate, growing community of influential customers, demand from all major retailers in the UK and a proven record of product design, there's an immediate and unique opportunity for us to replace other single-use plastic bathroom products.We will explore the best materials, product designs, service designs and marketing campaigns for developing other reusable personal care products that meet the expectations and needs of consumers. To find the models that work, we have chosen product categories with relatively little personalisation, so we can test with a broad customer base. Those products are hand soaps and deodorant.We will validate if it's possible to create a desirable dispenser and refill service (available both in major retailers and via subscription), that has zero single-use plastic, zero virgin materials, is convenient, affordable and better than incumbent, disposable offerings.