Fashioning Fiji: Investigating Creative Industries in a Developing Context

各国政府、非政府组织和其他实体已将注意力转向创意产业，将其作为国家经济发展的替代空间。该项目重点关注斐济时尚产业在国家(Suva)、区域(悉尼和奥克兰)和全球(伦敦)站点的发展和壮大。报告探讨了这一增长与三个关键因素有关：技术在设计和生产过程中的整合；使用数字和社交媒体来建立和扩大市场；以及时尚企业家的能力建设。本研究运用数字人种学和人类学的方法，分析如何在发展中的背景下支持和维持创意产业。

Governments, NGOs and other entities have turned their attention to the creative industries as an alternative space for national economic development. This project focuses upon the development and growth of the Fijian fashion industry across national (Suva), regional (Sydney and Auckland) and global (London) sites. It explores this growth in relation to three key factors: the integration of technology in the processes of design and production; the use of digital and social media to build and expand markets; and capacity building for fashion entrepreneurs. Using digital ethnography and anthropological approaches, this study analyses how creative industries can be supported and sustained in developing contexts.