EFFECTIVE STRATEGIES OF AIDS PROGRAMS IN SAN FRANCISCO

目前为期两年的调查的目标是吸取经验教训 针对以下目标的节目有效和无效的传播战略 旧金山独一无二的人群，他们是艾滋病的高危人群 人类免疫缺陷病毒与获得性免疫缺陷 综合症(艾滋病)。旧金山之所以被选作分析，是因为它 对艾滋病的创新应对，以及方案中高度的学习 管理员。将对这40个人采取有效措施 旧金山最独特的以社区为基础的项目(来自估计 约200人)。从这些中，10个最有效和 将选出10个效果最差的项目进行研究。现在 调查人员和四名研究生助理将亲自 与每个计划中的至少两名管理员面谈，以便 确定、排名、分类和比较以下各项传播策略 每个节目，通过对转录的采访和 后续的个人访谈。三个最有效的案例研究 计划和三个效率最低的计划将提供背景 对研究的量化结果进行了解释，并增加了 对有效计划战略的看法。 本研究是有目的地设计的，以实现两者的应用 和理论结果。成果将包括(1)关于以下方面的有益经验教训 有效和无效的卫生信息传播战略， (二)更好规范社会化营销和创新扩散 理论及其在美国独特人群中的应用，(3) 在艾滋病/艾滋病毒教育和预防会议上的直接反馈 旧金山和阿尔伯克基的计划决策者关于 可能改进其传播活动，(4)一次会议 在密歇根州立大学传播和考虑理论 和已完成研究的与政策有关的影响，以及(5)a 会议记录、机构期末报告、博士论文(S)、 一组已发表的同行评议文章。

The goal of the present two-year investigation is to learn lessons about effective and ineffective dissemination strategies of programs targeted to unique population groups within San Francisco which are at high-risk for the Human Immunodeficiency Virus (HIV) and the Acquired Immune Deficiency Syndrome (AIDS). San Francisco was chosen for analysis because of its innovative response to AIDS, and the high degree of learning among program administrators. Effectiveness measures will be obtained for the forty most unique community-based programs in San francisco (from an estimated population of approximately 200). From these, the 10 most effective and 10 least effective programs will be selected for study. The present investigators, along with four graduate assistants, will personally interview at least two administrators from each program in order to identify, rank, categorize, and compare the dissemination strategies of each program, through a content analysis of transcribed interviews and follow-up personal interviews. Case studies of the three most effective programs and the three least effective programs will lend a contextual interpretation to the study's quantitative results and add a diversity of perceptions concerning effective program strategies. The present research has been purposively designed to achieve both applied and theoretical results. Outcomes will include (1) useful lessons about effective and ineffective dissemination strategies for health information, (2) a better specification of social marketing and diffusion of innovation theory and their application to unique population groups in the U.S., (3) direct feedback in a meeting with AIDS/HIV educational and preventive program decision-makers in San francisco and Albuquerque concerning the possible improvement of their dissemination activities, (4) a conference at Michigan State University to disseminate and consider the theoretical and policy relevant implications of the completed study, and (5) a conference proceedings, agency final report, doctoral dissertation(s), and a set of published peer-reviewed articles.