Artificial Intelligence posture scanning app with exercise programme for people with back and neck pain, unable to visit their GP or physiotherapist because of COVID-19.

**背部和颈部疼痛的患者通常由他们的全科医生、物理治疗师、脊椎按摩师或整骨治疗师在诊所进行评估和治疗。COVID-19阻止了这一点。这意味着弱势群体现在被困在家里痛苦不堪。**这个项目是开发一个应用程序，可以在家里扫描和测量你的身体，使用人工智能身体识别，然后开出特定的教育和运动治疗。它可以帮助成千上万的人在大流行期间和之后摆脱痛苦。这款应用将是一个极具创意的消费工具，由屡获殊荣的数字营销人员和动画师创建，采用以用户为中心的设计，专业设计以吸引尽可能多的人。该应用程序扫描，自动精确测量，然后使用患者的智能手机评估患者的整个身体。然后，一个独特的8步程序在身体的每个部位进行，例如从侧面开始颈部，从前面开始肋骨，从侧面开始臀部等。对于每个身体部位，用户看到：**1\。动画教育视频***什么好看的样子*那部分是如何扭曲的（弯曲，扭曲，倾斜等）*它是如何得到的*如何修复它**2\。他们的扫描结果***显示他们的对齐（臀部，下背部等）**3\。适合他们的运动***选择并显示相应的运动视频（已用于临床）人工智能技术的最新进展使智能手机能够检测身体部位；这比面部识别技术进步了一步。我们的扫描仪建立在这项技术的基础上，使用检测到的点：1\。测量对齐的相对角度。评估姿势扭曲。规定具体的运动。**这些点使这项技术与众不同，使其完全具有创新性。**医疗保健技术是在大流行之前创建的，旨在使用技术解决医疗保健问题。我们已经制作了锻炼视频和一个受版权保护的背部疼痛教育节目。现有的人工智能身体扫描应用程序用于虚荣摄影、体育锻炼或仅用于诊所的专业用途，仅用于拍摄图像。没有一家机构制定了将测量结果与评估和运动处方联系起来的计划，因此无法使禁闭患者受益。我们正在创造独特的技术，让病人自己直接使用，让我们可以自由地进行手术。**市场**数百万背部疼痛患者因COVID-19无法获得治疗。为了集中精力，社交媒体广告档案可以优先向那些对科技感到舒适的背痛患者投放广告。然后，我们可以使用这些早期采用者的评论来扩大范围。为什么我们需要延长影响力资助？我们需要对用户进行更深入的访谈，并进行改进，简化用户界面，与目前市场上的其他非医疗身体识别应用保持一致。我们需要增加收费的“免费”模式，这需要修改编码。现在95%的应用都是免费下载，并通过下载后的追加销售来盈利。我们需要对从应用商店、网站、亚马逊到社交媒体空间的整个数字客户旅程进行详细分析，以便在发布时对内容和广告进行快速分离测试。这些因素结合起来将大大加速我们的发布和多市场扩张，充分利用我们目前的竞争优势。COVID-19导致专业帮助的等待时间比以往任何时候都长，由于“在家工作”环境的爆炸式增长，背部疼痛正在加剧。

**Patients with back and neck pain are usually assessed and treated by their GP, physiotherapist, chiropractor or osteopath, in a clinic. COVID-19 prevents this. This means that vulnerable people are now stuck at home in pain.**This project is to develop an app to scan and measure your body at home, using Artificially Intelligent body recognition, then prescribe specific education and exercise treatments. It can help tens of thousands of people move away from pain during and after the pandemic.The app will be a highly creative consumer tool, professionally designed to attract as many people as possible, created by award-winning digital marketers and animators, employing user-centric design.The app scans, automatically and precisely measures, then assesses the patient's whole body using their smartphone.Then, a unique 8-step programme progresses through each part of the body, e.g. neck from the side, ribs from the front, hips from the side etc. For each body part, the user sees:**1\. ANIMATED EDUCATIONAL VIDEOS*** What good looks like* How that part can be distorted (bent, twisted, tilted etc)* How it got like that* How to fix it**2\. THE RESULTS OF THEIR SCAN*** Showing their alignment (hips, lower back etc)**3\. THE RIGHT EXERCISES FOR THEM*** Selects and shows them exercise videos accordingly (already used in clinic)Recent advances in Artificial Intelligence technology enable smartphones to detect body parts; a step on from facial recognition. Our scanner builds on this technology by using the points detected to:1\. Measure the relative angles of alignment.2\. Assess postural distortion.3\. Prescribe specific exercises.**These points distinguish this technology and make it completely innovative.**Healthcare Technologies was created before the pandemic to solve healthcare issues using technology. We had already created exercise videos and a copyrighted educational programme for back pain.Existing AI body scanning apps are for vanity photography, sports exercises or solely for professional use in clinics, only taking images. None have a programme that links measurements to assessment and the prescription of exercises and therefore cannot benefit people in lock-down.We are creating unique technology for direct use by patients themselves, giving us freedom to operate.**Market**Millions of patients with back pain cannot access treatment because of COVID-19\. To focus efforts, social media advertising profiles can prioritise advertising to back pain sufferers who are comfortable with technology. We can then use reviews from these early adopters to broaden the reach.Why do we need an Extension for Impact Grant?We need to conduct further in-depth user interviews and make improvements to simplify the user interface, in line with other non-medical body recognition apps now on the market. We need to add the “fremium” model of charging, which requires coding amends. 95% of apps are now free to download and monetise with upsells post-download. We need to set up detailed analytics across the entire digital customer journey from app stores, to website, to Amazon, to social media spaces to prepare for rapid split testing of content and advertising at the point of launch. These things combined will massively accelerate our launch and multi-market expansion, capitalising on our current competitive advantage. COVID-19 is causing longer wait times than ever before for professional help and back pain is growing because of the explosion in ‘work from home’ environments.