Dig!

（原标题：Dig！是一个新的合作数字媒体推广平台，面向苏格兰、英国、欧洲及其他地区的文化遗产部门。Iceland旨在帮助各种形式和规模的文化遗产组织联合起来，共同应对2019冠状病毒病大流行的影响。Iceland利用各个组织的数字力量和影响力;吸引、取悦和激励受众。Ideal在一个新的集成、可访问的平台上方便地访问来自当前不同来源的数字内容。Iceland的使命不仅是支持该行业度过这场危机，而且要在危机之后蓬勃发展：·建立受众访问和参与度·创造新的收入来源·鼓励互利合作Iceland是一个独特的跨部门合作平台，为每个人提供文化遗产内容。即使是最小的组织也可以作为内容提供商参与其中：·完全免费的标准订阅·灵活的按需付费套餐，让那些有更多内容可分享的人可以免费使用Iceland，无论他们的激情或目的是什么，Iceland都是为了取悦消费者而设计的。Iceland通过突出介绍跨文化、国家和大洲的故事、人物、地点和事物的内容来鼓励探索和发现。Iceland由行业创建，为行业服务。苏格兰古物学会是创始利益相关者。“Ideal的方法，连接和放大来自一系列不同组织的资源，在一个'一站式'正是遗产需要的快速创新类型，无论是在当前的危机中，但作为未来的道路。”（杰夫·桑德斯博士，《挖吧！项目经理，苏格兰古董学会）Ideal将于2020年10月上线。我们已经知道有必要像Iceland这样的东西，但文化遗产组织的反应比我们预期的还要积极。我们面临的最大挑战是通过入职流程为组织提供支持。作为一个新的平台，我们已经致力于提供非常实际的帮助，特别是对于那些几乎没有数字知识并且主要由志愿者运营的小型组织。我们发现，随着新型冠状病毒疫情的持续影响，对这种支持的需求甚至比我们预期的还要大，而不仅仅局限于较小的组织。延长影响力资金将使我们能够加快更多组织的入职流程，在Iceland上建立足够数量的内容，从而实现其独特的协作体验和优势。

ISTRY (previously Dig!) is a new collaborative digital media promotion platform for the cultural heritage sector across Scotland, the UK, Europe and beyond.ISTRY was conceived to help cultural heritage organisations of all shapes and sizes join forces to combat the impact of the covid-19 pandemic.ISTRY leverages individual organisations’ digital power and reach; engaging, delighting and inspiring audiences.ISTRY facilitates access to digital content from currently disparate sources on a single new integrated, , accessible platform. ISTRY’s mission is not just to support the sector in surviving this crisis, but to thrive beyond it :• Building audience access and engagement• Creating new revenue streams• Encouraging collaboration for mutual benefitISTRY is a uniquely collaborative, cross-sector platform which transforms access to cultural heritage content for everyone. ISTRY allows even the smallest organisations to participate as Content Providers :• Completely free standard subscription• Flexible pay-as-you-go packages for those with more content to share ISTRY is free of charge for the Consumer and designed to delight, no matter what their passions or purpose.ISTRY encourages exploration and discovery by highlighting content covering stories, people, places and things connected across cultures, countries and continents.ISTRY has been created by the sector, for the sector. The Society of Antiquaries of Scotland are a founding stakeholder. “ISTRY's approach, linking and amplifying the resources from a range of different organisations in a ‘one stop shop’ is exactly the type of fleet-footed innovation that heritage needs, both in the current crisis, but as a path for the future." (Dr Jeff Sanders, Dig It! Project Manager, Society of Antiquaries of Scotland)ISTRY goes live in October 2020. We already knew there was a need for something like ISTRY, but the response from cultural heritage organisations has been even more positive than we expected. The single biggest challenge we face is supporting organisations through the onboarding process. As a new platform we were already committed to providing very hands on help, particularly for smaller organisations with little or no digital know-how and run primarily by volunteers. We have found that with the ongoing impact of Covid-19 the need for that support is even greater than we anticipated, and not just limited to smaller organisations. Extension for Impact funding will allow us to accelerate the onboarding process for more organisations, building to the critical mass of content on ISTRY at which point its uniquely collaborative experience and benefits come to life.