A proof of market study of serious mobile games for amblyopia patient care

弱视是一种视觉系统的紊乱，其特征是眼睛的视觉缺陷。这种疾病没有容易识别的症状，通常在儿童早期开始发展。如果不及时治疗，它会导致终生的视力障碍。因此，需要持续监测儿童视力，以便及早发现和及时治疗。在一项由专上资助计划资助的项目下，我们进行了一项以立体技术治疗弱视的可行性研究，并为建立弱视病人护理套件制定了技术框架，该套件设计包含一系列游戏，以便在移动设备上检测和治疗弱视。这为检测和治疗儿童弱视提供了一个有趣的方法，因为使用3d立体手机游戏可以显著提高他们在治疗过程中的注意力和合作水平。它还可以训练两只眼睛之间的协调能力，大大降低了传统治疗方法中对好眼睛的过度惩罚的风险。虽然在最初的试验中取得了令人鼓舞的结果，但仍需要深入的调查，以制定一个可靠的计划，将研究与市场联系起来。为此，本文提出的市场研究证明在识别目标用户群体及其需求、进行市场和竞争对手分析、估算进一步开发成本和预测业务增长方面是及时的努力。本研究将采用初级和二级研究方法进行。主要研究将通过组织访谈、在线调查和焦点小组来涉及潜在客户。二次研究将探索已发布的信息，如市场报告。这项工作预计将进一步加强与英国领先的眼科保健中心——摩尔菲尔德眼科医院的商业伙伴关系

Amblyopia is a disorder of the visual system characterized by a vision deficiency in an eye.The disease has no easily recognisable symptom and often starts to develop in earlychildhood. Without receiving timely treatment, it leads to a life-time visual impairment.Hence, there is a significant demand in constant monitoring the vision of children for earlydetection and timely treatment.Under the support from a previously TSB-funded project, we have conducted a feasibilitystudy for treating amblyopia with stereoscopic technologies and developed a technicalframework for building an Amblyopia Patient Care Suite, which is designed to contain aseries of games to allow for the detection and treatment of the disease on mobile devices. Thisoffers an interesting approach to detect and treat amblyopia for children, as the use of 3Dstereoscopic mobile games can significantly increase their level of concentration andcooperation during the treatment. It also allows training of the coordination between botheyes, significantly reducing the risk of over-penalising the good eye that lies in the traditionaltreatment method.While encouraging outcomes have been achieved in the initial trials, in-depth investigationsare still needed for a solid plan that bridges the research to the market. To this end, thisproposed proof of market study is a timely effort in identifying targeted user groups and theirrequirement, in performing market and competitor analysis, allowing estimation on furtherdevelopment cost and prediction of business growth.The study will be conducted using both primary and secondary research methods. Theprimary research will involve potential customers by organising interviews, online survey andfocus groups. The secondary research will explore published information such as marketreports.The work is expected to further strengthen the business partnership with the UK’s leading eyecare centre – the Moorfields Eye Hospital