Silicon Safe Proof of Market project

Silicon Safe的市场证明项目是对一种新的密码保护技术的未来市场机会的调查。在线批量身份盗窃是最常见的网络攻击形式之一，给企业造成高达85万英镑的损失，同时对所有客户产生重大负面影响。Silicon Safe的密码保护解决方案是不可破解的，将为企业节省大量的时间和金钱，同时保护声誉和客户安全。Silicon Safe与米尔纳顾问公司合作，将对市场机会进行分析。首先，研究将进入目标行业，其中将包括包括零售，媒体和保险在内的行业，这些行业的未来趋势，每个行业的主要竞争对手，每个行业的公司规模以及其他出现的重要领域。其次，将对目标地区进行概况分析，看看主要的市场驱动因素和进入壁垒。这些概况将包括影响采用密码保护技术的国家人口统计和区域因素。第三，竞争技术将通过功能的比较摘要进行概述，并确定每种技术中的主要竞争对手。竞争对手的战略将根据他们的投资组合和区域重点来确定，并尽可能收集类似产品和服务的定价。第四，将与主要行业利益相关者进行初步研究，以验证机会并确定吸收的潜在障碍。这一背景研究将输入到定制的基于excel的市场模型中，以量化未来20年每个细分市场的机会。市场报告的最终证明将根据数量和价值对市场机会进行总结，并按部门、技术、公司规模和地区进行划分。这将用于制定战略选择和建议，包括建议的市场路线和品牌定位。

Silicon Safe’s Proof of Market project is an investigation into the future market opportunityfor a new password protection technology. Online bulk identity thefts are one of the mostcommon forms of cyber-attack and cost a business up to £850k, while having a significantnegative impact on all of its customers. Silicon Safe’s Password Protect solution isunhackable and will save businesses a significant of time and money while preservingreputation and customer safety.Silicon Safe, in collaboration with Milner consultants, are going to profile the marketopportunity. Firstly research will be carried out into the target sectors, which will includesectors including retail, media and insurance, future trends in these sectors, key competitors ineach sector, the size of companies in each sector and other important areas that emerge.Secondly, the target regions will be profiled looking at key market drivers and barriers toentry. These profiles will include country demographics and regional factors affectingadoption of the Password Protect technology. Thirdly, competing technologies will beprofiled with a comparative summary of functionality, and the key competitors within eachtechnology will be identified. Competitor strategies will be identified based on their portfoliomixes and regional focus, and pricing for similar products and services will be collectedwhere possible. Fourthly, primary research with key industry stakeholders will be carried outto validate the opportunity and identify potential barriers to uptake. This background researchwill feed into a bespoke Excel-based market model to quantify the opportunity in eachsegment over the next 20 years. A final proof of market report will be written summarisingthe market opportunity in volume and value terms and split by sector, by technology, bycompany size and by region. This will be used to develop strategic options andrecommendations covering suggested routes to market and brand positioning.