MovieMatrix: Unlock, Explore, Share the power of Big Data in Film and Television

MovieMatrix™是一款网络应用程序和一套软件工具，可以解锁影视制作过程中创建的大量幕后数据的隐藏潜力。它将允许用户--无论他们是影迷的电影制作人--在一套独特的互动功能的指导下，探索这些数据，让他们“访问所有领域”的制作过程，并与同事、电影制作人和朋友分享他们感兴趣的任何东西。MovieMatrix同时解决了两个关键挑战。第一，电影和电视制片人如何以经济高效的方式简化数据处理和存储，允许实时更新和共享？第二，影视发行商如何通过提供在线幕后访问来丰富消费者的观看体验？MovieMatrix在一个创新的解决方案中解决了这两个问题，这是一个端到端的应用程序，既优化了数据处理又促进了互动共享。SMART项目的目的是研究电影制片人和发行商对MovieMatrix的需求。为此，我们已经与四家主要行业参与者建立了合作伙伴关系。Working Title是英国最大和最成功的制作公司；Curzon Cinemas，领先的独立发行商和影院所有者；BFI，英国电影的主要组织和彩票基金的发行商；BBC，英国领先的公共广播提供商。在这些合作伙伴关系的基础上，我们将通过深入采访和全国调查来评估电影矩阵。

MovieMatrix™ is a web application and set of software tools that can unlock the hiddenpotential of the multitude of behind-the-scenes data created during film and TV production. Itwill allow users – whether they are filmmakers of film fans – to explore that data, guided by aunique set of interactive features, giving them “access all areas” to the production process,and to share whatever interests them with colleagues, fellow filmmakers and friends.MovieMatrix simultaneously addresses two key challenges. One, how can film and TVproducers streamline data handling and storage in a cost-effective way, allowing real-timeupdating and sharing? Two, how can film and TV distributors enrich their consumers’viewing experience by offering online behind-the-scenes access? MovieMatrix solves bothproblems in one innovative solution, an end-to-end application that both optimises datahandling and facilitates interactive sharing.The purpose of the SMART project is to research the demand for MovieMatrix from both filmproducers and distributors. To this end, we have partnered with four key industry players.Working Title, the largest and most successful UK production company; Curzon Cinemas, theleading independent distributor and cinema owner; BFI, the lead organisation for film in theUK and distributor of Lottery funds; BBC, the leading provider of public broadcasting in theUK.Building on those partnerships, we will evaluate MovieMatrix both through in-depthinterviews and nationwide surveys.