Piebuy: a proof of concept of m-commerce for food and drink pre-ordering at sporting and cultural events (revised). Application by Spontly Ltd

在体育场馆和现场点餐往往效率低下，需要排很长的队，等待时间也难以预测。这限制了球迷对活动餐饮服务的使用，并使现场活动体验不那么令人满意。移动商务（mCommerce）为改善活动餐饮提供了巨大的潜力。订餐可以通过手机提前下单，并通过在线信用卡支付。这样就可以在不需要现金或卡的情况下分发食物。这将加快销售点的吞吐量（因为现金/卡处理速度很慢），甚至可以提前几个小时预订。这将意味着更短的排队时间；更可预测的等待时间；门店和场馆的收入增加；更少的食物浪费，更快乐，更忠诚的粉丝。这也会带来社会效益：体育和其他现场活动是国民生活的重要组成部分，为城镇中心带来客流量，保持社区意识。更多的粉丝和更快乐的粉丝会成倍增加这些好处。在许多英国体育俱乐部和场馆面临财政压力的情况下，移动商务食品和饮料带来的额外收入和球迷忠诚度的提高将是引人注目的。但在英国的体育场馆使用现有的移动商务解决方案存在很大障碍。特别是(a)移动数据容量不足，因此现场连接对球迷来说是个问题，(b)食品特许经营的销售点基础设施缺乏。该项目提出了一种解决方案——PieBuy——它将为体育场馆和场馆的食品和饮料销售提供移动商务服务，而不需要场馆进行重大资本投资，并且在有限的连接条件下非常强大。到2020年，英国的总收入将达到3000万英镑。这个概念验证项目将创建一个PieBuy系统的基本原型，并通过有限的现场试验来证明(a)粉丝会采用它(b)它与现实世界的连接条件和销售点基础设施兼容(c)可以实现收入和效率的提升。

Food and drink ordering at sports stadia and live venues is often inefficient with long queuesand unpredictable waiting times. This limits fan usage of event catering services and makesthe live event experience less satisfactory.Mobile commerce (mCommerce) offers great potential to improve event catering. Food orderscould be placed in advance via a mobile phone and paid for via online credit card payment.Food could then be dispensed without the need for cash or card handling. This would allowfaster throughput at point of sale (because cash/card handling is slow) and allow pre-orderingeven hours in advance. This would mean shorter queues; more predictable waiting times;more revenue for outlets and venues; less food waste and happier, more loyal fans. Therewould be societal benefits too: sports and other live events are an important part of nationallife which bring footfall to town centres and maintain a sense of community. More fans andhappier fans multiplies those benefits.With many UK sports clubs and venues facing financial pressures, extra revenues andincreased fan loyalty from mCommerce food and drink would be compelling. But there arebig barriers to using existing mCommerce solutions in sports stadia and venues in the UK. Inparticular (a) mobile data capacity is inadequate so connectivity on site is a problem for fans,and (b) point-of-sale infrastructure at food concessions is lacking.This project proposes a solution – PieBuy – that will provide an mCommerce service for foodand drink sales in stadia and venues without requiring major capital investment by the venueand which is robust against limited connectivity. Total UK revenues will be £30M by 2020.This proof of concept project will create a basic prototype of the PieBuy system anddemonstrate via limited live trials that (a) fans will adopt it (b) it is compatible with real worldconnectivity conditions and point of sale infrastructure (c) revenue and efficiency uplifts canbe achieved.