We Are Colony: developing a self-publishing platform for independent filmmakers and the creative industries, to drive new revenue models and global audience engagement.

We Are Colony是一个新的视频点播（VOD）发行平台，目前处于测试阶段，其独特的重点是早期和独家访问独立电影内容。We Are Colony将自己定位为一个在正式上映前几个月或几年探索电影的平台，旨在成为一个更早推出电影并建立粉丝群的地方。该平台将创造一个新的发行窗口，非传统内容的发布将先于其他窗口，以建立市场需求。对于独立的英国电影制作人来说，《We Are Colony》将成为他们成长、维持和通过各种设备实时与观众直接沟通所急需的媒介。独特的是，它将允许内容所有者在制作的每个阶段货币化。我们是殖民地将通过以下方式加强英国的生产部门：为内容消费创造新的环境；整合制作和发行，观众聚集；促进数字资产的有效管理，并从这些未被充分利用的内容中创造新的收入；促进更可持续的营销工作；促进更多的国际发行和观众参与；加强英国作为数字发行、商业和技术创新中心的地位。这个原型验证应用程序旨在通过对“制作人内容管理系统”（pCMS）的范围、原型和市场测试，扩展we Are Colony平台的潜在价值和可扩展性。该平台最初是在2013年获得TSB智能奖的原型。这将允许内容所有者在平台上自我发布和自我管理内容，通过这种机制，我们是殖民地可以达到规模和显著的国际市场吸引力，同时降低电影制作人的成本和风险。该应用程序寻求一个端到端解决方案的原型，包括创建、编辑、上传、编码、编辑、标记、SEO、发布、用户CRM、分析和电影内容货币化，可部署在各种设备上。

We Are Colony is a new video-on-demand (VOD) distribution platform in beta launch, with aunique focus on early and exclusive access to independent film content. Positioning itself as aplatform to explore films months or years before general release, We Are Colony aims tobecome the place to launch films earlier and build a following. The platform will create a newwindow of distribution, where non-traditional content release precedes other windows in orderto establish market demand. For independent UK film makers, We Are Colony will act as amuch needed disintermediary to grow, sustain and communicate directly with audiences,across a range of devices and in real-time. Uniquely, it will allow content owners to monetizeevery stage of production. We Are Colony will strengthen the UK production sectors by:creating a new context for content to be consumed; integrating production and distributionaudience gathering; promoting effective management of digital assets and creating newrevenues from this under-exploited content; promoting more sustainable marketing efforts;facilitating greater international release and audience engagement; and in reinforcing the UK'sposition as a centre for digital distribution commercial and technical innovation.This Proof of Prototype application seeks to extend the potential value and scalability of theWe Are Colony platform - originally prototyped by a TSB Smart Award in 2013 - by scoping,prototyping and market testing a "Producer's Content Management System" (pCMS). Thiswill allow content owners to self-publish and self-manage content on the platform, themechanism by which We Are Colony can reach scale and significant international markettraction, while reducing cost and risk for filmmakers. This application seeks to prototype anend-to-end solution encompassing creation, editing, upload, encoding, editorial, tagging, SEO,publishing, user CRM, analytics and monetisation of film content, deployable across variousdevices.