Automating social media management with artificial intelligence
Automating social media management with artificial intelligence
批准号:
73396
负责人:
金额:
$44.23万
依托单位:
依托单位国家:
英国
项目类别:
Study
财政年份:
2020
资助国家:
英国
项目状态:
已结题
起止时间:
2020 至 --
中文摘要
英国中小企业Echobox正在开发一种革命性的人工智能(AI)软件,以解决当前新闻出版业面临的挑战。Echobox拥有全球知名的员工、投资者和顾问团队,以及全球客户群,通过这个工业研究项目,Echobox寻求进一步推进其正在申请专利的技术。目前,大多数新闻发布商在社交媒体(Facebook、Twitter、Instagram、Snapchat、Youtube、TikTok、LinkedIn等)上手动分享内容,使用手动数据分析来决定分享什么内容、何时分享、如何分享。他们的目标是在社交媒体上吸引尽可能多的关注,然后通过广告将这些关注货币化。社交媒体已成为一个重要的分销渠道,在为现代新闻业提供资金的广告收入中占很大比例。手工数据分析和内容分发成本高且效率低。Echobox的技术是世界首创的,它能够100%自动化新闻出版商的社交媒体帖子,并为他们带来大量额外的流量,从而为他们带来收入。这种变革性的解决方案为出版商提供了一个强大的替代方案,以取代目前过时的市场规定,并将使他们恢复其财务可持续性,这一可持续性因印刷广告收入的消失而受到损害。除了组建一个由开发人员、数据科学家和公司顾问组成的行业领先团队外,Echobox此前还获得了来自英国和北美的风险投资,并已向40多个国家的领先新闻出版商销售软件产品,展示了在完成该工业研究项目的几个月内将这一改变游戏规则的创新推向全球市场的能力。
英文摘要
UK SME Echobox is developing a revolutionary artificial intelligence (AI) software to address current challenges faced by the news publishing industry. With a globally renowned team of employees, investors and advisors, and a global client base, Echobox seeks to further advance its patent-pending technology through this Industrial Research project. Currently, most news publishers manually share their content on social media (Facebook, Twitter, Instagram, Snapchat, Youtube, TikTok, LinkedIn etc.), using manual data analysis to decide what content to share, when to share it, and how to share it. Their aim is to generate as much attention on social media as possible, which they then monetise through advertising. Social media has become a crucial distribution channel, generating a significant share of the advertising revenue that finances modern journalism. Manual data analysis and content distribution are costly and inefficient. Echobox's technology is a world-first, with the capability to automate 100% of social media posts by news publishers and generate massive amounts of additional traffic and thereby revenue for them. This transformative solution provides publishers with a strong alternative to the current outdated market provision and will enable them to recover their financial sustainability, which has been undermined by the disappearance of print advertising revenue. As well as forming an industry-leading team of developers, data scientists and company advisors, Echobox has previously secured venture capital investment from the UK and North America and is already selling software products to leading news publishers in over 40 countries, demonstrating a capability to deliver this game-changing innovation to a global market within months of completing this Industrial Research project.
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