Reswirl the zero waste toothbrush

据估计，在英国，每天有超过30万支牙刷被丢弃。如果每个人一年只使用一支牙刷，那么这些用过的牙刷首尾相连，将会延伸到英国的海岸线上。而且在接下来的几百年里，大多数牙刷仍然可以被识别出来。我们是一家为应对这一挑战而成立的初创公司。首先，我们计划用一种完全可生物降解的塑料来制作牙刷，这种塑料会分解成自然元素，即使它最终会流入大海。第二，我们计划一个订阅一送一的退货计划，让顾客用完牙刷后寄回给我们。通过这种方式关闭循环，我们的目标是防止尽可能多的塑料进入垃圾填埋场，进入海洋，或污染其他塑料回收流。我们计划在英国生产我们的牙刷，并以“Reswirl”牙刷的名称进行市场推广。一旦交易，我们将为消费者提供一个简单、低风险的选择，让他们尝试一种新的牙刷，让他们在循环经济中发挥自己的作用：-作为一种塑料牙刷，Reswirl牙刷看起来和感觉都很熟悉。-订阅服务意味着客户不必记得何时更换刷子，因为新刷子会自动送达。用过的刷子很简单，把它放入新刷子的邮费已付、可生物降解的包装中，然后把它扔回邮局。这个最初的项目是为了证明我们的概念在技术和商业上的可行性，让我们通过测试和批准，直到制造和发射。该项目最终将为消费者带来一种新的环保选择，新的英国制造能力，处理生物基和可生物降解塑料的新技能，以及产品可以销售和有效回收的证明。

We estimate that over 300,000 toothbrushes are thrown away every day in the UK. If everyone used just one a year, those used toothbrushes laid end to end would stretch around the UK coastline. And most would remain recognisable as toothbrushes for hundreds of years to come. We are a start-up formed for the purpose of addressing this challenge. First, we plan to mould toothbrushes from a fully biodegradable plastic that will break down into natural elements, even if it ends up in the sea. Second, we plan a subscription one-for-one return scheme, asking customers to post our toothbrushes back to us when they've finished with them. By closing the loop in this way we aim to prevent as much plastic as possible from going to landfill, finding its way into the sea, or contaminating other plastic recycling streams. We plan to have our brushes made in the UK and market them as 'Reswirl' toothbrushes. Once trading, we will offer consumers an easy, low risk option to try a new toothbrush that allows them to play their part in a circular economy:- As a plastic toothbrush Reswirl toothbrushes will look and feel familiar. - The subscription service means customers won't have to remember when to replace a brush as a new one will be delivered automatically. - Used brush return will be simple, by putting it into the postage-paid, biodegradable packaging that a new brush just arrived in and popping it back in the post. This initial project is to prove the technical and commercial viability of our concept, taking us through testing and approvals to the point of manufacture and launch. The project will ultimately lead to a new environment friendly option for consumers, new UK manufacturing capability, new skills for working with a bio-based and biodegradable form of plastic, and demonstrable proof that products can be sold and usefully recovered by the firm that made them.