Reswirl the zero waste toothbrush

我们估计，在英国，每天有超过30万把牙刷被扔掉。如果每个人一年只用一把，那么那些首尾相连的二手牙刷将延伸到英国的海岸线。而大多数牙刷在未来数百年里仍将是人们所熟知的牙刷。我们是为应对这一挑战而成立的初创企业。首先，我们计划用一种完全可生物降解的塑料来塑造牙刷，这种塑料将分解成自然元素，即使它最终进入大海。其次，我们计划实施订阅一对一退货计划，要求客户在使用完我们的牙刷后将其邮寄给我们。通过以这种方式关闭环路，我们的目标是防止尽可能多的塑料进入垃圾填埋场，找到进入海洋的途径，或污染其他塑料回收流。我们计划让我们的牙刷在英国制造，并将其作为‘Reswirl’牙刷销售。一旦进行交易，我们将为消费者提供一个简单、低风险的选择，让他们尝试一种新的牙刷，使他们能够在循环经济中发挥自己的作用：-作为一种塑料牙刷，Reswirl牙刷看起来和感觉都很熟悉。-订阅服务意味着客户不必记住何时更换刷子，因为新的刷子将自动送达。-二手毛刷返还将很简单，只需将其放入新毛刷刚刚到达的邮资已付、可生物降解的包装中，然后将其弹回邮筒。这个初始项目是为了证明我们的概念在技术和商业上的可行性，将我们从测试和批准带到制造和发射的地点。该项目最终将为消费者带来一种新的环境友好型选择，新的英国制造能力，使用生物基和可生物降解形式的塑料的新技能，并证明产品可以由制造产品的公司销售和有效回收。

We estimate that over 300,000 toothbrushes are thrown away every day in the UK. If everyone used just one a year, those used toothbrushes laid end to end would stretch around the UK coastline. And most would remain recognisable as toothbrushes for hundreds of years to come. We are a start-up formed for the purpose of addressing this challenge. First, we plan to mould toothbrushes from a fully biodegradable plastic that will break down into natural elements, even if it ends up in the sea. Second, we plan a subscription one-for-one return scheme, asking customers to post our toothbrushes back to us when they've finished with them. By closing the loop in this way we aim to prevent as much plastic as possible from going to landfill, finding its way into the sea, or contaminating other plastic recycling streams. We plan to have our brushes made in the UK and market them as 'Reswirl' toothbrushes. Once trading, we will offer consumers an easy, low risk option to try a new toothbrush that allows them to play their part in a circular economy:- As a plastic toothbrush Reswirl toothbrushes will look and feel familiar. - The subscription service means customers won't have to remember when to replace a brush as a new one will be delivered automatically. - Used brush return will be simple, by putting it into the postage-paid, biodegradable packaging that a new brush just arrived in and popping it back in the post. This initial project is to prove the technical and commercial viability of our concept, taking us through testing and approvals to the point of manufacture and launch. The project will ultimately lead to a new environment friendly option for consumers, new UK manufacturing capability, new skills for working with a bio-based and biodegradable form of plastic, and demonstrable proof that products can be sold and usefully recovered by the firm that made them.