B.Local - Rewards and Recognition for Boosting Your Local Economy
B.Local - Rewards and Recognition for Boosting Your Local Economy
批准号:
82889
负责人:
金额:
$12.71万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2020
资助国家:
英国
项目状态:
已结题
起止时间:
2020 至 --
中文摘要
COVID-19的影响对当地经济造成了不利影响,需要创新方法来刺激经济复苏。受疫情打击尤其严重的行业是酒店业。“外出就餐帮助券”的影响很大程度上是积极的。对于那些对当地经济产生积极影响的人来说,目前还没有办法:a)设定目标并衡量他们个人在当地行动的影响;b)看它们如何影响大局;c)因他们支持当地经济的行动而得到认可和奖励。b . local涉及开发一个应用程序和基于网络的解决方案,使企业、员工、地方当局和酒店业能够在循环经济中走到一起。*企业可以通过获得非现金代金券作为微不足道的福利,并能够用获得的积分来折扣购买数字非现金代金券,从而帮助提升企业文化,并以经济有效的方式留住人才。非现金代金券可以在当地的接待场所兑换,这样员工就可以享受更多的当地体验。*员工受益于福利和降低休闲体验的成本。*场馆可以从增加的收入中受益,除了新的收入来源,他们还可以从从他们的场馆发现B.Local的企业中获得收入。*地方当局从与当地企业、雇员和酒店的合作中受益,以支持当地经济。*在“外出就餐帮助”计划取得成功后,开发一个数字解决方案,让雇主和酒店场所在不需要政府干预的情况下继续采用可持续模式。我们的项目是创新的,因为它使用地理定位和QR码对地方当局区域进行地理围栏,以帮助地方当局建立习惯的图片,以及可以引入哪些进一步的激励措施来促进当地经济。该项目的可行性基于我们自2018年以来在韦克菲尔德地区开展的工作。这一活动因酒店封锁而停止。“创新英国”的资金将使我们能够吸取经验教训,创建一个可扩展的解决方案,这是地方当局、当地企业、员工的宝贵工具,并衡量对当地经济的影响。促进当地经济复苏。
英文摘要
The impact of COVID-19 has been detrimental to local economies and there is a need for innovative ways to stimulate economic recovery. An industry particularly hard hit by the pandemic is hospitality. The impact of Eat Out To Help Out vouchers has been largely positive. There is currently no way for those making a positive difference to the local economy to:a) Set goals and measure the impact of their personal local actions;b) See how they impact the bigger picture;c) Be recognised and rewarded for their actions in supporting the local economy.d) Continue to support the local economy with an Eat Out to Help Out Scheme without Government expense.B.Local involves the development of an app and web-based solution to enable businesses, employees, local authorities, and hospitality businesses to come together in a circular economy. Each benefitting the other:* Businesses can help boost their culture and retain talent cost-effectively with access to non-cash vouchers as trivial benefits and the ability to discount the purchase of digital non-cash vouchers with earned credits. Non-cash vouchers can be redeemed in local hospitality venues, so employees can enjoy more local experiences.* Employees benefit from wellbeing and cost reduction of leisure experiences.* Venues can benefit from increased revenue, in addition to new revenue streams as they earn revenue from the businesses that discover B.Local from their venue.* Local authorities benefit from engagement with local businesses, employees, and hospitality in supporting the local economy.* Following the success of the Eat Out to Help Out Programme, develop a digital solution to engage employers and hospitality venues to continue with a sustainable model without the need for government intervention.Our project is innovative as it using Geolocation and QR Codes to geofence local authority areas to help local authorities to build a picture of habits and what further incentives can be introduced to boost the local economy.The feasibility of the project is based on the work we have conducted in the Wakefield District since 2018\. This activity was halted by the hospitality lockdown. Innovate UK funding will enable us to take what we have learned, create a scalable solution that is an invaluable tool for local authorities, local businesses, employees, and measuring the impact on local economies. Helping to speed up local economic recovery.
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