Researching, developing and market-testing an evidence-based promotional campaign and sponsorship marketing package to build the inclusivity and commercial growth of online mental health training for parents.

12.8%的5-19岁儿童患有临床可诊断的精神疾病。英国有150万儿童和年轻人。当代数据显示，由于Covid19，这种情况正在恶化，43%的精神病学家报告说，紧急精神健康病例显著增加。目前，在英国，只有不到三分之一的患有精神疾病的儿童和年轻人在足够早的阶段得到适当的治疗，尽管众所周知，早期干预有助于全面和持续的康复。鉴于73.9%的成人精神疾病始于童年，未经治疗的儿童精神疾病会给个人、家庭、国民健康保险制度和更广泛的经济带来终身的成本。然而，如果父母接受培训并配备必要的知识和技能，在儿童父母的帮助下，主动自助是有效的精神疾病一线治疗方法。我们为家长们制作了一门在线课程，名为《构建您的家庭心理健康》。这借鉴了国王学院新莫德斯利的方法来培训家庭的“基于技能的照顾”。现在，我们正在研究、开发和市场测试公司的赞助方案，并结合以证据为基础的促销活动，面向目前在心理健康支持方面服务不足的社会经济群体的父亲。这将使重要知识和技能的发展正常化，并向这些父亲免费提供“建立您的家庭心理健康”课程。

12.8% of 5-19 year olds have a clinically diagnosable mental illness. This is 1.5 million children and young people in the UK. And contemporary data show this to be worsening due to Covid19, as 43% of psychiatrists report significantly increased emergency mental health cases.Currently, in the UK, less than a third of children and young people with a mental illness receive appropriate treatment at a sufficiently early stage, even though it is well established that early intervention facilitates a full and sustained recovery. Given that 73.9% of adult mental illnesses began in childhood, untreated childhood mental illness results in life-long costs to individuals, families, the NHS and the wider economy.However, pro-active self-help facilitated by the child's parents, is effective as a first-line treatment for mental ill-health, if parents are trained and equipped with the necessary knowledge and skills. We have produced an online course for parents, called "Building Your Family Mental Health". This draws upon the King's College New Maudsley Method for training families in 'skills-based caring'.Now we are researching, developing and market-testing a sponsorship package for companies, combined with an evidence-based promotional campaign geared for fathers in the socio-economic groups which are currently under-served in the provision of mental health support. This will normalise the development of vital knowledge and skills and make the "Building Your Family Mental Health" course freely available to such fathers.