The big gamble: an interdisciplinary study of the normalisation of gambling

该项目旨在探索导致赌博正常化的行业和社会文化因素。在澳大利亚，赌博被认为是一个紧迫的公共卫生问题，对个人和社区构成健康威胁。然而，关于可能有助于不同形式赌博正常化的过程的经验证据有限。本项目旨在探索博彩业使用的复杂促销策略与社会文化机制之间的相互作用，社会文化机制可能与这些促销策略相互作用，使青少年，妇女和老年人的赌博信念正常化。该项目旨在帮助地方政府和相关利益攸关方制定全面的公共卫生战略，以防止赌博正常化带来的风险和危害。

This project aims to explore industry and socio-cultural factors that contribute to the normalisation of gambling. Gambling is recognised as an urgent public health issue in Australia, posing a health threat to individuals and communities. However, there is limited empirical evidence about the processes that may contribute to the normalisation of different forms of gambling. This project aims to explore the interplay between the sophisticated promotional tactics used by the gambling industry, and the socio-cultural mechanisms which may interact with these promotional tactics to normalise gambling beliefs in youth, women, and older adults. This project expects to help local governments and related stakeholders develop a comprehensive range of public health strategies aimed at preventing the risks and harms posed by the normalisation of gambling.