Compare Ethics - Establishing the First Verifiable Sustainable Impact Product Measurement and Impact Reporting Tool

阿比·莫里斯是一位可持续发展和政策专家。此前，阿比曾领导全球团队解决复杂的政策挑战，包括领导西非的总统竞选活动。现在，作为Compare Ethics（一家致力于利用技术解决挑战的初创企业）的联合创始人兼首席执行官，Abbie对大规模投资可持续发展、打击“洗绿”和在消费者和企业之间建立信任的社会经济影响有着独特的见解。在目的和绿色洗涤的背景下，只有10%的消费者相信品牌所做的可持续发展声明。Compare Ethics是一个平台，它验证了产品的可持续性和道德程度，并使找到这些产品变得非常容易。通过我们的验证技术，我们在单个产品层面评估品牌和零售商的声明-这样您就有了更多的透明度，可以真正放心地购物。通过比较道德的下一阶段，我们希望让这一点更加清晰——专注于与品牌和零售商合作，通过我们的新旗舰产品“影响小部件”和“影响产品报告”，充分展示他们的积极影响。例如，我们发现从Aima Dora（我们合作的品牌）购买Ballerina Combi泳衣，与行业标准相比，在制造过程中节省了相当于6.8公里的驾驶排放，并使用了从海洋中回收的13.9个塑料瓶。我们还希望收集和分享这些有价值的数据和发现，不仅可以帮助品牌更好地朝着更积极、更循环的供应链努力，还可以作为一种工具，在英国开展宣传活动，并做出真正的立法变革。

Abbie Morris is a sustainability and policy expert. Previously Abbie has led global teams in solving complex policy challenges, including leading a Presidential campaign in West Africa. Now as Co-Founder and CEO of Compare Ethics, a start-up committed to using technology to solve challenges - Abbie has a unique insight on the socio-economic impact of investing in sustainability at scale, combatting greenwashing and building trust between consumers and businesses.Amid a landscape of purpose- and green-washing, only 10% of consumers trust the sustainability claims made by brands. Compare Ethics is the platform that verifies how sustainable and ethical products are and makes it very easy to find these products. Through our verification technology, we assess the claims made by brands and retailers on an individual product level - so that you have more transparency and can truly shop with confidence.Through our next phase of Compare Ethics, we want to make this even clearer - focusing on working with brands and retailers to fully showcase their positive impact through our new flagship Impact Widget and Impact Product Reporting. For example, we found purchasing the Ballerina Combi swimsuit from Aima Dora (a brand we work with) saves the equivalent of 6.8 km of driving emissions in its manufacturing process compared to industry standards and uses 13.9 plastic bottles recovered from the ocean.We also want to collect and share this valuable data and findings to not only help brands better work towards a more positive, circular supply chain but use as a tool to campaign and make real legislative change in the UK.