Promoting Player's: Smoking, Advertising and Consumer Culture 1960-1980

研究背景：就诺丁汉大学和诺丁汉城市博物馆和画廊之间拟议的合作关系而言，该博士项目建立在2009年9月启动的知识转移合作伙伴关系的基础上，以开发玩家广告档案，这是20世纪80年代捐赠给博物馆和画廊的资源，但在此之前从未用于研究。就研究背景而言，博士学位将利用迄今为止尚未开发的Player's advertising Archive资源以及印刷资源和其他未发表的材料，解决20世纪60年代和70年代吸烟和烟草广告历史中的关键问题。20世纪60年代和70年代是这样一个时代：医疗机构对吸烟有害影响的信息越来越有力，尽管英国历届政府逐渐加大干预力度，但限制烟草广告的力度有限，再加上对广告中使用的图像自愿达成协议（1962年、1975年），并在烟盒上印制健康警告（1971年）。烟草公司通过将越来越多的支出用于广告宣传和使促销战略多样化，适应了吸烟与健康问题日益联系在一起的公众气氛。20世纪60年代的香烟营销创新包括广泛的新品牌，主要是过滤品牌，推出新的优惠券计划，以及通过体育赞助和艺术和娱乐赞助大力推广品牌。球员在这些发展中发挥了重要作用，无论是游说反对限制香烟广告和促销的提案，还是在体育和娱乐赞助方面设定步伐。目的和目标：合作博士项目的目的和目标是：-利用广告档案的丰富资源，探索Player's历史上的两个关键时期，并揭示在1960年代和1970年代的关键时期，香烟促销如何在实践中融入当地和全国的“吸烟文化”，以及在日常生活、消费文化、休闲和娱乐的不同领域；-继续进行已展开的广告编目工作，以加强广告档案，特别关注与体育、艺术和娱乐有关的宣传材料和艺术品；-以口述历史档案的形式为诺丁汉城市博物馆和画廊创建一个新的资源，其中包括对30名前雇员的采访-为诺丁汉郡档案馆的无障碍出版物和大学韦斯顿画廊的展览提供输入。潜在的应用和好处：博士学位旨在对“吸烟文化”的持久性提供新的理解，即使在吸烟的危害逐渐在公众心中确立的时期。在20世纪60年代和70年代的休闲和消费文化方面，特别是体育和休闲赞助的历史，也可以期待新的知识。除了智力上的好处，预计合作博士将为诺丁汉城市博物馆和画廊提供重大利益，为约翰·普莱尔广告档案的发展和编目提供持续的投入，这是其最重要的图像和人工制品收藏之一。创建口述历史档案将确保诺丁汉城市博物馆和画廊与前玩家员工社区之间的持续关系。这样做将有助于培养城市遗产的一个重要方面，并提供一个背景，在这个背景中，诺丁汉广大居民的经历可以被记录、分享和欣赏。最后，该项目将提升诺丁汉城市博物馆和画廊在遗产中的形象

Context of the research:In terms of the proposed partnership between the University of Nottingham and Nottingham City Museums and Galleries, this PhD project builds on the Knowledge Transfer Partnership launched in September 2009 to develop the Player's Advertising Archive, a resource donated to the Museums and Galleries in the 1980s but never before accessible for research.In terms of the research context, the PhD will address key issues in the history of smoking and tobacco advertising during the 1960s and 1970s using the hitherto untapped resources of the Player's Advertising Archive as well as printed sources and other unpublished material. The 1960s and 1970s were an era when the medical establishment's increasingly forceful messages on the damaging effects of smoking elicited limited, though gradually increasing intervention by successive UK governments to restrict tobacco advertising, coupled with voluntary agreements on the images used in advertising (1962, 1975) and the printing of health warnings on cigarette packets (1971). Tobacco companies adapted to a public climate that increasingly linked smoking with health issues by channelling growing expenditure into advertising campaigns and diversifying their promotional strategies. Cigarette marketing innovations of the 1960s included a wide range of new, mostly filtered brands, the launch of new coupon schemes, and a vigorous promotion of brands through sports sponsorship and the patronage of arts and entertainment. Player's took a major part in these developments, both in lobbying against proposals to limit cigarette advertising and promotion, and by setting the pace in sports and entertainment sponsorship. Aims and Objectives:The aims and objectives of the collaborative PhD project are:- to use the rich resources of the Advertising Archive in order to explore two key decades in the history of Player's and shed light on how cigarette promotion in the key decades of the 1960s and 1970s sought in practice to embed a 'culture of smoking' locally and nationally and in different spheres of everyday life, consumer culture, leisure and entertainment;- to enhance the Advertising Archive by continuing the cataloguing work already begun, with a particular focus on promotional materials and artwork relating to sports, arts and entertainment;- to create a new resource for Nottingham City Museums and Galleries in the form of an oral history archive on the history of Player's, consisting of c. 30 interviews with former employees- to provide input into an accessible publication with Nottinghamshire Archives and an exhibition at the University's Weston Gallery.Potential applications and benefits:The PhD will aim to offer a new understanding of the persistence of a 'culture of smoking' even during a period when the risks of smoking were becoming established in the public mind. Fresh knowledge can also be expected on the leisure and consumer culture of the 1960s and 1970s, notably the history of sports and leisure sponsorship.In addition to intellectual benefits, it is anticipated that the collaborative PhD will be of significant benefit to Nottingham City Museums and Galleries by providing a continuing input into the development and cataloguing of the John Player Advertising Archive, which is one of its most significant collections of images and artefacts.Creating an oral history archive will ensure a continuing relationship between Nottingham City Museums and Galleries and the community of former Player's employees. In so doing it will help cultivate an important dimension of the city's heritage and provide a context in which the experiences of a broad cross-section of Nottingham's residents can be recorded, shared and appreciated.Finally, the project will raise the profile of Nottingham City Museums and Galleries both within the heritag