Producing/Consuming 'Romantic Scotland': Exhibitions, Heritage, Nation & the Chinese Market

该项目源于苏格兰历史环境协会、Nomad Exhibitions和南京博物馆之间的长期合作关系，南京博物馆此前曾制作过屡获殊荣的“双城记”展览，以及Nomad的巡回展览“明：黄金帝国”。南京博物院于2013年进行了大规模扩建并重新开放，目前每年接待260万游客，这一数字每年增长10%。2017年，南京博物馆将举办“浪漫的苏格兰：陆地和海洋城堡”展览，该展览由苏格兰历史环境，游牧展览和苏格兰国家美术馆策划。根据《双城记》的经验和目前的游客情况，我们预计浪漫苏格兰将接待超过50万名游客。拟议的研究项目将促进苏格兰和中国的学术和文化机构之间的知识交流，旨在增加对两国观众的了解和观众研究能力。在中国，这将使南京博物馆率先将中国博物馆简单收集定量数据的标准做法扩展到更复杂的方法，分析，解释和展示定性观众研究。在苏格兰，它将增强对中国游客参与我们的文化和遗产的动机的理解。该项目有四个目标：建立中国博物馆在收集、分析和解读观众研究数据方面的能力;捕捉中国观众对“浪漫苏格兰”展览的反应;扩大对中国人对西方文化遗产的理解;并发现展览及其构建者如何影响对苏格兰文化遗产关键标志的解读。该项目与澳大利亚人权委员会2013- 2018年战略计划以及2016- 2020年交付计划高度一致。它将有助于履行AHRC的职权范围，以“加强其在政策制定和公众参与方面的贡献，明确艺术和人文研究对在国际框架内理解国家生活的贡献”，以及增加“国际研究和与海外机构共同发展的机会”。该项目还将有助于澳大利亚人权委员会的优先事项“通过战略伙伴关系支持和加强艺术和人文领域的国际研究”。中国是AHRC和RCUK的优先国家，其目的是“促进所有职业阶段的国际合作，以加强艺术和人文研究人员获得资源，计划和倡议”。凭借其与遗产和学术机构的合作伙伴关系，其支持的早期职业研究人员的核心，以及与中国和英国的文化和旅游机构的合作，该项目将为实现这一目标做出重大贡献。

This project has grown out of a long-standing relationship between Historic Environment Scotland, Nomad Exhibitions and Nanjing Museum, which has previously produced the award-winning 'A Tale of Two Cities' exhibition, as well as the touring exhibition by Nomad, 'Ming: The Golden Empire'. Nanjing Museum, which was extensively extended and reopened in 2013, currently welcomes 2.6m visitors a year, with that number increasing by 10% each year. In 2017 Nanjing Museum will host 'Romantic Scotland: Castles Land and Sea' - an exhibition curated by Historic Environment Scotland, Nomad Exhibitions and the Scottish National Gallery. Based on the experience of 'A Tale of Two Cities', and the current visitor profile, we expect Romantic Scotland to receive in excess of 500,000 visitors.The proposed research project will facilitate knowledge exchange between academic and cultural institutions in Scotland and China, with the aim of increasing understanding of audiences and capacity for audience research in both countries. In China this will allow Nanjing Museum to take the lead in expanding the standard practice in Chinese museums of simply gathering quantitative data, to a more sophisticated methodology, analysis, interpretation and presentation of qualitative audience research. In Scotland it will enhance understanding of what motivates Chinese visitors to engage with our culture and heritage. The project has four aims: to build the capacity of Chinese museums in gathering, analysing and interpreting audience research data; to capture the reactions of Chinese audiences to the 'Romantic Scotland' exhibition; to broaden understanding of Chinese perceptions of Western cultural heritage; and to discover how exhibitions, and those that construct them, influence the interpretation of key signifiers of Scottish cultural heritage. The project is strongly aligned to the AHRC Strategic Plan for 2013-18, as well as the Delivery Plan for 2016-20. It will help to deliver on AHRC's remit to 'enhance its contribution in policy development and public engagement, making explicit the contribution of arts and humanities research to the understanding of national life in an international framework' as well as to increase 'openings for international research and co-development with agencies operating overseas'. The project will also contribute to the AHRC's priority 'to support and strengthen international research in the arts and humanities through strategic partnerships'. China is a priority country for AHRC and RCUK, where the aim is to 'stimulate international collaboration at all career stages to enhance arts and humanities researchers' access to resources, schemes and initiatives'. With its partnership of heritage and academic bodies, its core of supported early career researchers, and its collaboration with culture and tourism institutions, all in both China and the UK, this project will make a significant contribution to achieving that aim.