The Value of Creative Growth: making growth work for creative enterprise

这个早期的职业生涯领导奖学金旨在通过探索和测试更全面的经济增长措施来促进对创意经济的支持和评估，这些措施与创意企业及其参与的社区的更广泛的利益和价值观更加共鸣。通过建立一个更定性的增长概念模型，并支持这种增长轨迹，人们认为，创意企业可以更有效地在社会、文化、经济和实践议程上创造可追溯的价值。这将在个人、组织和集体或区域一级进行测试。因此，该提案将采用一种创造性增长模式，该模式是通过学习和测试人权理事会以前资助的创意经济研究而制定的，以在四个关键领域为创意实践制定增长框架：通过新的和丰富的实践社区实现网络增长;通过新的学习和丰富的实践形式实现知识增长;通过新的和丰富的产品、服务和经验实现价值增长;该奖学金将设在格拉斯哥艺术学院的创新学院，并建立在与创意经济项目轨迹中建立的行业和学术合作伙伴的现有关系的基础上。这包括在四个案例背景下提供项目，包括在H&I工作，以开发一个支持整个地区创意企业的创意微型集群网络;在邓迪工作，为数字制造商的创意和创业发展建立一个领导小组;在布里斯托和创意中心合作伙伴在创意企业支持网络中工作;以及与创意经济中心的学术和行业合作伙伴和项目合作，就学术机构在创意经济中的作用进行知识共享和批判性辩论。这旨在提供更多定性方法来评估创意增长的证据，支持创造性增长的新方法，一系列关于理解创造性企业价值的案例研究，以及领导小组、协作和集群发展了能力和资源以维持自身向前发展的各种背景下的遗留项目。

This early-career leadership fellowship intends to advance the support and evaluation of the creative economy through exploring and testing more holistic measures of economic growth that are more resonant with the wider interests and values of creative enterprise and the communities they engage. By modelling a more qualitative conception of growth, and supporting that growth trajectory, it is argued that creative enterprise can be more effectively levered towards creating traceable value across social, cultural, economic and practice-based agendas. This will be tested each at an individual, organisational and collective or regional level. As such, this proposal will apply a Creative Growth Model, developed through learning and testing from previous AHRC-funded research in the creative economy, to frame growth for creative practice in four keys areas: network growth, through new and enriched communities of practice; knowledge growth, through new learning and enriched forms of practice; value growth, through new and enriched products, services and experiences; and market growth, through new and enriched audiences and ways to reach them.This fellowship will be based at The Innovation School at The Glasgow School of Art and build on existing relationships with industry and academic partners established across a trajectory of creative economy projects. This includes delivering projects in four case contexts, including working across the H&I to develop a network of creative micro clusters supporting creative enterprise across the region; working in Dundee to develop a leadership group for the creative and entrepreneurial development of digital makers; working in Bristol and creative hub partners across a support network for creative enterprise; as well as working with academic and industry partners and programmes across the Creative Economies Hub, to lead knowledge sharing and critical debate on the role of academic institutes in the creative economy.This aims to produce evidence of more qualitative ways to evaluate creative growth, new approaches for supporting creative growth, a series of case studies on understanding the value of creative enterprise, and legacy projects in each context where leadership groups, collaborations and clusters have developed the capacity and resource to sustain themselves going forward.