Communicating Material Cultures of Energy: Five Challenges for Energy Communication

人类能源消耗及其与全球气候变化的直接联系是我们时代最具决定性和挑战性的问题之一。最初的能源物质文化项目（MCE，2014-2017年进行）研究了20世纪世纪大量消耗的能源如何改变日常生活。MCE项目成功地揭示了消费者根据独特的地方，区域和国家能源文化塑造了不同的能源消费模式。这一后续项目将以履行和评价的成功及其通过直接参与交流能源相关知识和信息的进程对当今能源问题的干预为基础。这一方法为艺术和人文研究提供了一个独特的机会，可以直接影响对能源用户的行为、知识和态度有重要影响的专业实践。该项目将动员MCE项目的遗留资产，并与新的利益相关者社区合作：“能源传播者”，如博物馆馆长;企业，政府办公室，非政府组织，社区能源团体的公共关系和沟通官员。通过与能源相关信息的主要媒介合作，该项目旨在将原始项目的研究成果在当今能源通信的更广泛背景下有效地立即传递给利益相关者和公众。同时，该项目旨在通过建立新的合作伙伴关系和研究机构、文化产业和能源部门网络，使传播专家受益。利用科学博物馆集团的公共博物馆作为对话和公共活动的主要场所，该项目将开展五项相互关联的活动，以应对能源传播的五项挑战：挑战1。基于对象的通信挑战2.行为干预挑战3.视觉媒体传播挑战4.第五章.这些挑战构成了该项目五项活动的基础，这些活动旨在促进能源通信领域的多学科对话、共同创造过程和专业知识的交叉交流。五项活动及其主要目标如下：-五项挑战知识交流会议将在核心项目组内建立持续的对话，这是一个由从事研究和实践的能源传播者组成的多学科小组。- 该项目在区域科学节上的公共活动将以有形的形式联合收割机MCE项目和后续KE会议的见解。- 将组织一次能源通信会议，以扩大该项目的范围，纳入英国内外更广泛的通信专家社区。- 能源通信网络将通过建立一个在线专业网络和信息中心，使能源通信人员之间保持密切的工作关系。该网络将通过项目网站运行，预计将在项目结束后继续运行。能源传播工具包将以开放获取的形式提供能源传播者的集体知识和见解，旨在作为传播专家和学生的参考和学习材料。我们的项目合作伙伴代表能源传播的各个领域，包括商业，能源和工业战略部（BEIS），行为洞察团队，天然气和电力市场办公室（Ofgem），通过与这些合作伙伴密切合作，后续项目预计将在能源交流的不同领域开展对话，共同努力应对能源交流的重大挑战。

Human energy consumption and its direct link to global climate change is among the most defining and challenging issues of our time. The original Material Cultures of Energy project (MCE, conducted in 2014-2017) examined how copiously consumed energy transformed daily life during the 20th century. The MCE project successfully revealed that consumers have shaped the diverse patterns of energy consumption in accordance with distinctively local, regional and national energy cultures. This follow-on project will build on the successes of MCE and its intervention into today's energy issues by directly engaging with the process of communicating energy-related knowledge and information. This approach presents a unique opportunity for arts and humanities research to directly influence professional practices that have important bearings on energy users' behaviour, knowledge and attitude.This project will explore methods for improving communication about energy-related information and knowledge to the public. The project will mobilise the MCE project's legacy assets and engage with a new community of stakeholders: 'energy communicators' such as museum curators; public relations and communication officers in business, government offices, NGOs, community energy groups. By collaborating with the key mediators of energy-related information, the project seeks to deliver the original project's research findings-in the broader context of today's energy communication-to stakeholders and the public effectively and immediately. Simultaneously, the project aims to benefit communication experts by creating new collaborative partnerships and a network of research institutions, the cultural industry and the energy sector. Using public museums of the Science Museum Group as the main site of dialogue and public events, the project will conduct five interrelated activities to address the Five Challenges for Energy Communication:Challenge 1. Object-based communicationChallenge 2. Behavioural interventionChallenge 3. Visual media communicationChallenge 4. Participatory communicationChallenge 5. Community engagementThese challenges form the bases of the project's five activities that are designed to foster a multidisciplinary dialogue, co-creation process and cross-fertilisation of expertise in the field of energy communication. The five activities and their main objectives are as follows:- Five Challenges Knowledge Exchange Sessions will create a sustained dialogue within the core project group, a multidisciplinary group of energy communicators working in research and practice. - The project's public events at regional science festivals will combine the insights from both the MCE project and the follow-on KE sessions in a tangible form. - An Energy Communication Conference will be organised to expand the project's scope, incorporating a wider community of communication experts within and outside of the UK. - The Energy Communication Network will perpetuate a close working relationship among energy communicators by establishing an online-based professional network and hub of information. The network will operate via the project website and is expected to continue beyond the life of the project.- The Energy Communication Toolkit will make available the collective knowledge and insights of energy communicators in an open-access format, intended as a reference and as learning material for communication experts and students.Our project partners represent diverse areas of energy communication, including the Department for Business, Energy and Industrial Strategy (BEIS), the Behavioural Insights Team, the Office of Gas and Electricity Markets (Ofgem), the Community Energy England and the Carbon Co-op. By working closely with these partners, the follow-on project is expected to activate a dialogue across different fields of energy communication in a concerted effort to tackle major challenges for energy communication.