Heritage-led urban regeneration: a scalable model for community engagement using immersive technologies

该项目通过社区倡导利用文化遗产的力量，探索沉浸式技术为城市更新战略提供信息的能力。我们将与一些对城市遗产感兴趣的社区文物团体进行咨询，以确定他们可以使用沉浸式技术来表达他们的想法和对重建计划的贡献。他们通常拥有丰富的关于隐藏或丢失的遗产资产的知识，这些知识可以为重建项目提供信息，但并不总是有办法在网站之外传播这些知识。最近的一些项目采用沉浸式体验，包括VR和AR，来展示这些遗产，尽管这往往是由中小企业或大学研究人员推动的，通常提供社区遗产团体无法获得的资金。虽然这已经开始显示出这些技术的潜力，但社区遗产团体自己参与这些技术或能够接近中小企业以开发引人注目的资助应用程序的方法迄今尚未确定或共享。因此，我们将咨询拥有相关技能的创意产业中小企业，以支持这些团体开发沉浸式体验。我们正在寻找最有效、可行和负担得起的方法，让社区文物团体与创意产业中小企业合作，利用沉浸式技术支持富有想象力的再生。我们的项目是基于这样一种期望，即地方议会应该处于地方行动的核心，并且认识到城市再生计划经常看到地方议会与社区团体合作。我们将通过对现有项目的审查来寻找机会和工作方法，这些项目采用了全国各地社区参与的沉浸式体验，这些项目既由社区团体推动，也由部门领导人提供。我们会举办焦点小组工作坊，邀请以市区更新为重点的本地社区文物团体、创意产业中小企业和学术界同事参与，为我们的报告提供资讯，并就我们的初步调查结果提供反馈，并协助完成我们的建议。我们将通过咨询提出路线图或工作流程，以生产社区主导的沉浸式体验，确定工作流程中存在的各种挑战，以及哪些公司可以帮助解决这些挑战，从而促进可能涉及的不同创意产业。我们将以书面报告和视频展示的形式传播我们的工作成果。至关重要的是，为社区遗产团体提供工具，以提高其对城镇未来的贡献的有效性；提供一个路线图，向他们展示他们可以利用他们对所在领域遗产的典型广泛知识来实现什么，并指导他们找到他们需要的资源和伙伴关系，以制定引人注目的资金应用程序，以在需要的地方获得技术支持。

This project explores the capacity of immersive technologies to inform urban regeneration strategies, by harnessing the power of cultural heritage through community advocacy. We will undertake a consultation exercise with a selection of community heritage groups with an interest in urban heritage, to identify the ways in which they could employ immersive technologies to articulate their ideas and contributions to regeneration initiatives. They frequently have a wealth of knowledge about hidden or lost heritage assets which could inform regeneration projects, but do not always have the means to disseminate this beyond websites. A handful of recent projects have employed immersive experiences, both VR and AR, to present this heritage although this has tended to be driven by SMEs or university researchers, often providing funding unavailable to community heritage groups. While this has begun to show the potential of such technologies, the means for community heritage groups to engage with such technologies themselves, or to be able to approach SMEs to develop compelling funding applications has not hitherto been scoped or shared. We will therefore consult with creative industry SMEs who possess the relevant skills set to support the development of immersive experiences by such groups. We are seeking to identify the most effective, practicable and affordable means for community heritage groups to work with creative industry SMEs to use immersive technologies to champion imaginative regeneration. Our project is framed with respect to the expectation that clearly now exists that local councils should lie at the heart of local action, and the recognition that urban regeneration initiatives frequently see councils engaged in co-production with community groups. We will scope out opportunities and methods of working through a review of existing projects employing immersive experiences in community engagement from across the country, both those driven by community groups and those delivered by sector leaders. We will hold a focus group workshop drawing on locally-based community heritage groups with an urban regeneration focus, creative industry SMEs and academic colleagues, to inform our reporting, and provide feedback on our initial findings and to assist in finalising our recommendations. We will use our consultation to propose a roadmap, or workflow, for producing community-led immersive experiences, identifying the kinds of challenges that are part of that workflow and which companies could help to solve them, thus promoting the different creative industries that could be involved. We will disseminate the results of our work in the form of both a written report and a video showcase. It is vitally important to give community heritage groups the tools to increase their effectiveness in their contributions to the future of their towns and cities; providing a roadmap to show them what they can achieve themselves using their typically extensive knowledge of the heritage of their areas and guiding them to the resources and partnerships they need to make compelling funding applications to acquire technical support where needed.