To Search for a Sustainable UK-China Film Collaboration Model: Unlocking Issues Around Film Distribution Mechanisms

这个由英国人权委员会资助的中英创意产业合作伙伴发展项目，使学术合作伙伴能够与英国和中国的电影行业合作伙伴共同开发在对方国家发行电影的机制。在主要行业机构和面向公众的媒体公司的支持下，合作伙伴关系包括行业调查、圆桌会议、深入讨论和实际案例分析。项目团队将设计一份在线调查，由所有合作伙伴在2019年2月、3月和4月期间发送给他们的联系人，以收集有关英国和中国公司在电影发行方面面临挑战的初步数据。两次前往伦敦和上海的实地考察将使合作伙伴能够在访问调查数据后访问选定的公司和组织，以获得进一步的工业情报。所有收集到的数据将作为学术合作伙伴的研究材料，为他们的研究支持的解决方案计划做出贡献，并在研讨会会议上与所有行业合作伙伴进行讨论。会议将在每次实地考察结束时举行。所有的活动都是为了使工业界和学术界之间的知识转移，反之亦然。他们还旨在发现关键的潜在差异，并努力寻求解决方案，最终增加英国和中国之间的国际电影贸易。关于伙伴关系发展项目的最终数字报告将由所有合作伙伴分发，并向公众开放。

This AHRC funded UK-China Creative Industries partnership development project enables academic partners working with film industry partners in the UK and China to develop mechanisms of distributing films in each other's country. Supported by key industry bodies and public-facing media companies, the partnership includes industrial survey, round-tables, in-depth discussions and analyses of practical examples. The project team will design an online survey to be sent out by all partners to their contacts throughout February, March and April 2019, to gather initial data regarding challenges in film distribution faced by companies in both the UK and China. Two fieldwork trips to London and Shanghai will enable partners to visit selected companies and organisations after accessing the survey data to obtain further industrial intelligence. All data gathered will be used as research materials for academic partners to contribute to their research-backed solution initiatives, to be discussed with all industry partners at the workshop meetings. The meetings will be held at the end of each fieldwork trip. All activities are set out to enable knowledge transfer between the industry and academia, and vice versa. They also aim at discovering key underlying differences, and working towards engineering solutions that will ultimately increase the international trade of films between the UK and China. A final digital report regarding the partnership development project will be distributed by all partners and made accessible to the public.