Music in the Rural Creative Economy

本研究的重点是如何在农村创意经济中最好地支持可持续的音乐微型企业。近几十年来，文化政策研究主要集中在城市环境上，这既是因为城市的发展，也是因为人们希望将创意经济与城市再生结合起来。尽管微型企业是创意经济中最常见的企业，但很少出现在研究文献中，而且绝大多数文献都是基于佛罗里达人的邻近概念为城市、大都市创意经济服务的。本研究提供了一个独特的案例研究，考察了苏格兰高地和岛屿农村创意经济中的音乐微型企业。实地考察包括苏格兰高地和岛屿地区的推广人员、表演者、节日组织者、旅游经营者、音乐导师、录音室和乐器制造商的代表性样本，将重点关注如何最好地支持他们的服务和产品，以及他们对苏格兰农村社会资本的贡献。本研究将采用民族音乐学田野调查和定量分析相结合的混合方法，探索如何将企业、艺术家、居民和地方政府联系起来，以支持农村创意经济中小规模和局部艺术生计的更可持续和综合的方法。

This research focuses upon how best to support sustainable musical micro-enterprises in the rural creative economy. Cultural policy research in recent decades has focused upon urban settings, both because of the growth of cities, and the desire to conjoin the creative economy with urban regeneration. Micro-enterprises, despite being the most common business in the creative economy rarely feature in research literature and the vast majority of the literature serves the urban, metropolitan creative economy based largely on Floridian notions of proximity. This research offers a unique case study examining musical micro-enterprises in the rural creative economy of the Highlands and Islands of Scotland. Fieldwork with a representative sample of promoters, performers, festival organizers, tour operators, music tutors, recording studios and instrument makers in the Highlands and Islands will focus upon how best to support their services and products and their contribution to social capital in rural Scotland. This study will take a mixed methods approach with ethnomusicological fieldwork and quantitative analysis to explore how connecting enterprises, artists, residents and local government might be able to support more sustainable and integrated approaches to small and partial artistic livelihoods in the rural creative economy.