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Gastrocert: Gastronomy and Creative Entrepreneurship in Rural Tourism

Gastrocert：乡村旅游中的美食与创意创业

基本信息

批准号：
AH/N504439/1
负责人：
Peter Varley
金额：
$ 20.08万
依托单位：
University of the Highlands and Islands
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2015
资助国家：
英国
起止时间：
2015 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FN504439%2F1
关键词：
Gastrocert Gastronomy Creative Entrepreneurship Rural

项目摘要

Working in collaboration with partners in Spain, Sweden and Italy, the Gastrocert project will explore how the development of local gastronomy can help to protect rural heritage values, and how entrepreneurial culture can enhance locally produced food as a value-added touristic experience.Sustainable landscape management in rural areas requires the creation of opportunities that treat landscapes in the context of their historical, cultural and social factors. The growing popularity of gastronomy efforts, as part of broader sustainable tourism development strategies, calls for study of the dynamics between 'heritage', 'tourism' and 'creative entrepreneurship'.The objectives include understanding the important role that food plays in cultural identities and promotion of local and regional traditions. The project also emphasizes the significance of local knowledge, skills and practices regarding heritage assets and how experiential journeys through cultural landscapes promote gastronomic tourism.The project will entail high-quality, interdisciplinary and collaborative research that will enhance our understanding of the vitally important role that food plays in cultural identities and the appreciation and promotion of local and regional traditions. Gastronomic heritages - and the associated issues of rural and regional development - are truly interdisciplinary subjects that require appreciation of history, art, landscapes, environmental conservation and social structures.This project is designed to produce the following outcomes, which includes the direct transfer of study findings to SME's and policymakers:? Reports on how local markets can be used to preserve and sustain local producers, while maintaining local identity.? A blueprint for the development of regional gastronomic initiatives that involve SMEs, public bodies and destination marketing organisations.? A toolkit on how SMEs can communicate the importance of landscapes and traditions through 'narratives'.? Results synthesised into appropriate documentation and presented to policymakers, to develop a better understanding of how gastro-tourism can contribute to economic development and increased understanding and preservation of gastronomic cultural heritage.

Gastrocert项目将与西班牙、瑞典和意大利的合作伙伴合作，探讨当地美食的发展如何有助于保护农村遗产价值，以及创业文化如何能够加强当地生产的食品，使其成为一种增值的旅游体验。农村地区的可持续景观管理需要创造机会，根据其历史、文化和社会因素来对待景观。作为更广泛的可持续旅游业发展战略的一部分，美食工作越来越受欢迎，这就要求研究“遗产”、“旅游”和“创造性旅游”之间的动态关系，目标包括了解食物在文化特性和促进地方和区域传统方面的重要作用。该项目还强调了当地知识、技能和实践对遗产资产的重要性，以及文化景观体验之旅如何促进美食旅游。该项目将开展高质量的跨学科合作研究，以提高我们对食物在文化认同中至关重要的作用的理解，并欣赏和推广当地和区域传统。美食遗产--以及与之相关的农村和区域发展问题--是真正的跨学科课题，需要对历史、艺术、景观、环境保护和社会结构进行鉴赏。该项目旨在产生以下成果，其中包括将研究结果直接传递给中小企业和政策制定者：报告如何利用当地市场保护和维持当地生产者，同时保持当地特征。一个区域美食计划的发展蓝图，涉及中小企业，公共机构和目的地营销组织。关于中小企业如何通过“叙述”传达景观和传统重要性的工具包。将结果综合成适当的文件并提交给决策者，以更好地了解美食旅游如何促进经济发展，并增进对美食文化遗产的了解和保护。