Digital Theatre Transformation: A Case Study and Digital Toolkit for Small to Mid-Scale Theatres in England

该项目旨在为本地和区域公司提供路线图，使他们能够将休假的员工重新纳入工资单，并在行政和创意产出方面开发新的工作方式，减少对建筑物的依赖，并实现灵活的工作模式，以减轻Covid-19对本地和区域剧院的影响。该项目调查和学习创造剧院（牛津）的成功经验，与大泰利一起（北方爱尔兰）迅速将他们的商业模式和剧院实践从本地/区域面对面的沉浸式位置表演转变为分布式家庭工作模式，通过Zoom平台在线带来他们剧院工作的互动和沉浸式元素，在全国甚至国际上都有影响力通过对现有数字观众数据集的定量分析，并辅以新的定性问卷和观众访谈，该项目探讨了Creation Theatre的《暴风雨》的Zoom制作对其观众的影响，以及其传授数字技能沿着幸福感和社区感的能力。观众对预录和现场表演的反应的比较分析将进一步回答有关现场体验的相对商业价值的重要问题。这项研究的结果将迅速通过专业协会出版和传播。此外，我们的团队还将与Equity（英国创意从业者工会）的代表合作，制定数字家庭工作的指导方针，考虑到工作实践和环境变化对员工的技术和道德影响。

This project aims to provide a roadmap for local and regional companies that will enable them to bring furloughed staff back onto their payroll and develop new ways of working, in terms of administration and creative output, that are less building-dependent and that enable flexible modes of working to mitigate the impacts of Covid-19 on local and regional theatres. The project investigates and learns the lessons from the success of Creation Theatre (Oxford), together with Big Telly (Northern Ireland) in rapidly transforming their business model and theatre practice from local/regional face-to-face immersive location-based performance to a distributed home-working model that brings the interactive and immersive elements of their theatre work online through the Zoom platform, with a national and even international reach. Through a quantitative analysis of existing digital audience datasets, supplemented by new qualitative questionnaires and audience interviews, the project explores the impact of Creation Theatre's Zoom production of The Tempest on its audiences and its ability to impart digital skillsets along with a sense of well-being and community. A comparative analysis of audience responses to pre-recorded and live performances will furthermore answer vital questions about the relative commercial value of the live experience. The outcomes of this research will rapidly be published and disseminated through professional associations. Working with representatives of Equity (UK trade union for creative practitioners), our team will moreover develop guidelines for digital home-working that take account of the technical and ethical impacts of the change in working practices and environments on staff.