COVID-19: Widening access to arts and culture through video streaming

近年来，许多艺术和文化组织逐渐发展了数字专业知识，专注于实体展览，表演和活动。COVID-19疫情后场馆的关闭突然使这些实验面临考验，并使艺术和文化组织迫切需要建立数字节目制作能力。到目前为止，视频流媒体已经成为可持续在线提供文化内容的最常见途径。它还经常吸引大量观众。初步研究表明，最近的视频流媒体移动已经扩大了艺术和文化的访问。然而，重要的是，组织也要接触到地理、文化、种族和经济上更加多样化的受众。因此，该项目将收集和分析定性和定量数据，以帮助艺术和文化组织实现两个共生目标：制定能够接触到新的和更多样化观众的数字节目策略，以及发展对COVID-19经济和文化影响的长期适应力。研究问题将包括：-什么形式和方法，视频流已被证明是最有效的物理关闭期间，并可能最好地补充物理定位后锁定编程？为应对COVID-19而开发的哪些数字分销模式在组织和行业中最具可复制性？- 如何将过去两个月成功的数字化举措纳入组织的核心工作，而不牺牲其先前存在的活动？- 在当前危机期间和之后，视频流媒体为增加艺术和文化的平等机会提供了哪些机会？该项目的研究结果将纳入英格兰艺术理事会即将出台的十年战略“让我们一起努力”的平等、多样性和包容性政策，并为努力使其商业模式和艺术方案适应社会距离世界的英国组织提供实用知识。

Recent years have seen gradually developing digital expertise by many arts and culture organisations focused on physically-sited exhibitions, performances, and events. The closure of venues in the wake of COVID-19 has suddenly put these experiments to the test, and given urgency to arts and culture organisations' need to build capacity for digital programming. So far, video streaming has emerged as by far the most common route for the sustainable delivery of cultural content online. It has also often generated large audiences. Initial research suggests that recent moves to video streaming have widened access to arts and culture. However, it is important that organisations also reach more geographically, culturally, ethnically, and economically diverse audiences. Accordingly, this project will gather and analyse qualitative and quantitative data in order to helping arts and culture organisations achieve two symbiotic goals: to develop digital programming strategies that can reach new and more diverse audiences, and to develop long-term resilience to the economic and cultural impact of COVID-19. Research questions will include:- What forms of, and approaches to, video streaming have proven most effective during physical shutdown, and may best complement physically-sited post-lockdown programming?- Which digital distribution models developed in response to COVID-19 are most replicable across organisations and sectors? - How can successful digital initiatives of the last two months be incorporated into organisations' core work, without sacrificing their pre-existing activities? - What opportunities does video streaming provide for increasing equality of access to arts and culture - both during and beyond the current crisis? The project's findings will feed into the equality, diversity, and inclusion (EDI) policies of Arts Council England's forthcoming 10-year strategy, 'Let's Create', and provide practical knowledge for UK-based organisations struggling to adapt their business models and artistic programmes to a socially distanced world.