PSM-AP: PUBLIC SERVICE MEDIA IN THE AGE OF PLATFORMS

PSM-AP询问全球流媒体平台的崛起如何改变公共服务媒体(PSM)的文化和社会价值，以及在不同的国家背景下，哪些因素正在推动或抑制变化。近100年来，PSM在欧洲文化和社会中发挥了核心作用。然而，在过去的十年里，PSM已经开始被“平台化”转变，这是数字化的一个特定方面，少数全球平台(谷歌、亚马逊、Facebook和苹果)主导着数字媒体版图。PSM组织已经通过开发新的生产、交付和美学实践来应对，这些实践可能会改变、破坏或增强它们为社会和文化提供的价值。为了了解平台化如何以及为什么正在改变PSM，该项目将使用一个比较框架，该框架基于欧洲广播联盟(EBU，N.D.)概述的普遍性、独立性、卓越、多样性、问责制和创新六大公共服务价值观。这一框架将用于分析对委托、渠道/服务、策划和受众研究小组的130次深入访谈、PSM组织的节目和目录，以及六个国家(比利时、加拿大、丹麦、意大利、波兰和英国)的贸易、监管和政策文件。结合各国治理、媒体市场和文化的更广泛数据，这一比较分析不仅将使人们更清楚地了解平台化如何改变整个欧洲的PSM，而且还将更清楚地了解推动或抑制变化的国家、国际和跨国因素。通过行业讲习班、报告、政策简报、博客和新闻文章与利益攸关方和公众交流知识并向其传播，将有助于将研究结果转化为国家和跨国一级的行业和政策建议，以确保私营部门管理的持续公共价值。

PSM-AP asks how the cultural and social values of public service media (PSM) are being transformed by the rise of global streaming platforms and what factors are propelling or inhibiting change in different national contexts. For almost 100 years, PSM have played a central role in European culture and society. However, in the past decade, PSM have begun to be transformed by 'platformisation', a particular facet of digitalisation in which a small number of global platforms (Google, Amazon, Facebook and Apple) dominate the digital media landscape. PSM organisations have responded by developing new production, delivery and aesthetic practices that could alter, undermine or enhance the value that they provide to society and culture. To understand how and why platformisation is transforming PSM, this project will use a comparative framework based on the six public service values of universality, independence, excellence, diversity, accountability and innovation outlined by the European Broadcasting Union (EBU, n.d.). This framework will be used to analyse 130 in-depth interviews with commissioning, channel/service, curation and audience research teams, the programmes and catalogues of PSM organisations, and trade, regulatory and policy documents in six countries (Belgium, Canada, Denmark, Italy, Poland, UK). Contextualised in relation to wider data on the governance, media markets and cultures in each country, this comparative analysis will deliver a clearer understanding not only of how platformisation is transforming PSM across Europe, but also the national, international and transnational factors that are propelling or inhibiting change. Knowledge exchange with, and dissemination to, stakeholders and publics through industry workshops, reports, policy briefs, blogs and press articles, will enable the translation of the research findings into industry and policy recommendations at national and transnational levels, aimed at securing the ongoing public value of PSM.