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Understanding and overcoming public rejection of scientific innovation

Understanding and overcoming public rejection of scientific innovation
理解并克服公众对科学创新的排斥
批准号:
DP180100294
负责人:
Prof Matthew Hornsey
金额:
$15.59万
依托单位国家:
澳大利亚
项目类别:
Discovery Projects
财政年份:
2018
资助国家:
澳大利亚
项目状态:
已结题
起止时间:
2018-08-17 至 2021-12-17

项目摘要

项目成果

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中文摘要
翻译
该项目旨在提高对创新吸收的心理阻力的理解和测量。该项目将测试旨在克服这种阻力的新的沟通战略。预期成果包括关于如何最有效地传播创新以扩大其公众吸引力的新见解。这有利于最大限度地提高公众对带来积极社会变革的创新的接受程度。
英文摘要
This project aims to improve the understanding and measurement of psychological resistance to innovation uptake. The project will test new communication strategies designed to overcome this resistance. Expected outcomes include new insights about how to communicate innovations most effectively to broaden their public appeal. This has benefits for maximising public uptake of innovations that deliver positive social change.
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