Sandpit: Digital Sensoria : Design through digital perceptual experience

产品在数字环境中的感官体验是一个被忽视的领域。消费者对产品的看法和态度是通过与商品和服务的互动和体验每天形成和改变的。一种传达感官刺激的新语言有可能使消费者能够以数字方式捕捉他们对产品的看法，并利用它们创造价值。随着消费者需求的变化，即消费者需求更加复杂和分散，消费者要求产品提供更大的个性化空间，并满足情感需求，因此需要更好地了解消费者的感官偏好。这种感官或感知语言将为许多应用程序增加价值：一种捕获新型市场情报的方法，以帮助识别市场差距以及改进和创新的领域;更有效地传达电子零售中产品的属性。这种知识水平也将支持消费者和设计师之间的沟通，也许会导致他们之间新的交易关系。通过这个项目，我们建议为开发人员和消费者提供一种表达困难的手段：人们对服装产品中常用的不同纺织品的感官感知，从而将身体与数字世界联系起来。此外，我们建议使用一套已建立的技术来探索这个独特的设计空间，但将以一种前所未有的方式进行综合。利用设计作为一种生成工具，我们将努力调动人们对纺织品感官知觉的隐性知识和新的理解。我们将利用生理传感技术获取对感官材料的生理反应，利用生成式协同设计技术获取人们对这些感知的自我报告，以产生感知标签，并将这些感知产生丰富的媒体表示，以提供我们感知语言的基本元素。这种数字感知语言将作为一种方法，更有效地传达更丰富的产品感知呈现，并开发语义标签，人们可以使用这些标签在社交网络网络环境中自组织自己。通过这些应用，我们的目标是深入了解：感知语言作为品牌在线传达产品丰富感官信息的一种方式的有效性，因此，这是一种增加价值的新方法;消费者是否能够因为产品信息的质量更好而做出更明智的选择，以及他们是否能够更好地表达他们想要什么。使用语义和社交网络工具，我们还旨在深入了解用户与开发人员/设计人员之间是否存在新的交易和共同设计关系（从而挑战设计人员/用户层次结构），从而导致新的商业模式，例如，通过众包和协作社会设计的市场研究;以及新的社会和设计社区范式是否会出现。

The sensorial experience of products in the digital environment is a much neglected area. Consumers' perceptions and attitudes towards products are formed and changed daily through interaction and experience with goods and services. A new language to communicate sensory stimuli has the potential to enable consumers to capture digitally their perceptions of products and use them to create value. With changes in consumer demand - namely that it is more complex and diffuse; with consumers demanding products that provide scope for greater personalisation, and that fulfil emotional needs - comes a need to gain a better understanding of consumer sensory preferences on levels hitherto unseen. Such a sensory or perceptual language would add value to a number of applications: A way to capture new types of market intelligence to help identify gaps in the market and areas for improvement and innovation; more effective communication of the attributes of products in e-retail. This level of knowledge would also support the communication between consumers and designers, perhaps leading to new transactional relationships between them.To do this we need new methods. Through this project we are proposing to give developers and consumers a means to articulate what is difficult to articulate: people's sensory perceptions of the different textiles commonly used in clothing products, thereby connecting the body to the digital world. Furthermore, we are proposing to explore this unique design space using a set of techniques that are established, but will be synthesised in a way hitherto unseen. Using design as a generative tool we will endeavour to mobilise people's tacit knowledge about, and new understandings around, sensory perceptions of textiles. We will use physiological sensing technology to obtain physiological responses to sensory materials, obtain self-report from people on those perceptions using generative co-design techniques to produce perceptual labels, and produce rich media representations of those same perceptions to provide the basic elements of our perceptual language.This digital perceptual language will be used as a method to communicate more effectively richer perceptual presentations of products, and to develop semantic tags which people can use to self-organise themselves around in social network web environments. Through these applications we aim to gain insight into: The effectiveness of the perceptual language as a way for brands to communicate rich sensory information about a product online, and therefore, a new method to add value; whether consumers are better able to make more informed choices due to better quality of information about a product, and whether they are better able to articulate what they want. Using semantic and social networking tools we also aim to gain insight into whether there is potential for new transactional and co-design relationships between users and developers/designers (thereby challenging the designer/user hierarchy) leading to new business models, e.g., market research through crowd-sourcing, and collaborative social design; and by extension whether new social and design community paradigms will emerge.