Consumer Experience (CX) Digital Tools for Dematerialisation for the Circular Economy

循环经济的非物质化数字工具——用于设计新一代“产品文化”，促进人类福祉和人们在环境可持续性方面的能效比。由于2019冠状病毒病（Covid-19）大流行，详细阐述的非物质化可持续性战略——减少购买并延长产品寿命——现在开始在公众意识中获得显著的吸引力。我们的非物质化生态设计策略侧重于获得对人类体验的细致理解，以扩展“产品供应”，通过设计与产品相关的体验和服务，包括护理、更新/升级、维修和回收，将物质资源的使用与人类福祉和经济发展脱钩。其核心思想是，通过为产品设计体验和服务，基于人类福祉需求的价值可以被添加到产品中。我们的目标是塑造新的消费文化，以满足市场对更大可持续性的需求，同时赋予消费者更大的权利来尊重他们的环境——成为保管人而不是消费者。这需要在消费者和他们的产品之间建立一种新的关系。我们认为，产品的体验和服务必须是这种关系的组成部分，因此，挑战在于将我们对与人类福祉相关的需求的理解转化为产品-体验-服务的设计。我们将创新客户体验数字工具，以支持与护理、维修和更新/升级相关的实体服装产品的体验和服务，以尽可能长时间地保持服装的使用。我们将通过了解社会和数字参与者（消费者公众、慈善商店、维修计划、衣服交换计划、服装品牌、零售商和数字电子黑客社区）如何共同制定CE，为新的CE文化定义一组场景和相关技术。我们将创新基于新型计算机视觉和机器学习架构的新型传感和感知技术，供消费者用于了解材料和材料降解，做出材料修复决策，并表达他们对老化，修复，更新/升级产品的感知。我们将评估来自场景的用户交互和感知，并结合我们的HCI、社会科学、设计和现象学方法对评估做出方法论贡献。CX数字工具是使用我们概念化的循环体验模型设计和指定的，它有四个类别：1)预所有权；2)所有权期间；3)放弃所有权；4)岗位所有权。我们将使用这四个类别来设计一套服装产品的体验和服务，这些体验和服务侧重于人类对材料的感知体验，特别是来自废物和回收材料的材料，老化和磨损，修复和更新/升级。我们将采用公民科学的方法，与消费者和利益相关者一起设计和测试体验和服务。通过这种方法，我们将确保减少开发新技术产品的需求，因为我们将寻求与消费者已经拥有的数字技术合作，这是我们在研究计划及其结果中减轻环境影响的方法的一部分。这个为期30个月的项目将由皇家艺术学院材料科学研究中心与伦敦大学学院互动中心、计算机科学系和知识实验室合作领导。

Consumer Experience (CX) Digital Tools for Dematerialisation for the Circular Economy- for the design of a new generation of 'Product Cultures' that promote human wellbeing and people's agency in environmental sustainability The much expounded sustainability strategy of dematerialisation - buying less and extending the life of products - is now starting to gain significant traction in the general consciousness on account of the Covid-19 pandemic. Our eco-design strategy for dematerialisation is focused on gaining a fine grained understanding of human experience in order to extend 'product offerings' that would decouple the use of material resources from human wellbeing and economic development, by designing experiences and services related to products that include care, update/upgrade, repair, and recycling. The central idea is that by designing experiences and services for products, value that is based on human wellbeing needs can be added to them. We aim to shape new cultures of consumption that will meet the demands of the market for greater sustainability, whilst giving consumers greater agency to respect their environment - becoming custodians rather than consumers. This requires a new relationship between consumers and their products. We believe that experiences and services for products must be constituents of this relationship, hence the challenge is to translate our understanding of needs related to human wellbeing into the design of product-experience-service offerings. We will innovate CX Digital Tools to support experiences and services for physical apparel products that are related to care, repair and update/upgrade in order to keep apparel in use for as long as possible. We will define a set of scenarios and associated technologies for new cultures of CE, by gaining understanding of how social and digital actors (the consumer-public, charity shops, repair initiatives, clothes swapping initiatives, apparel brands, retailers, and digital-electronics hacker communities) come together to enact a CE. We will innovate new sensing and perceptual technologies based on novel computer vision and machine learning architecture to be used by consumers to understand materials and materials degradation, to make decisions of material reparation and to express their perceptions around aged, repaired, updated/upgraded products. We will evaluate user interactions and perceptions derived from scenarios, with a methodological contribution to the evaluation that combines our HCI, social sciences, design and phenomenological approaches. The CX Digital Tools is designed and specified using our Circular Experience Model we have conceptualised, which has four categories: 1) Pre-Ownership; 2) During Ownership; 3) Giving up Ownership; 4) Post Ownership. We will use these four categories to design a set of experiences and services for apparel products that are focused on the human perceptual experience of materials - specifically, materials from waste and recycled materials, ageing and wear, repair, and update/upgrade. We will adopt a Citizen Science approach in order to design and test experiences and services with consumers and stakeholders. Through this approach we will ensure that we are reducing the need to develop new technology products, as we will seek to work with digital technologies that consumers already possess, which forms part of our approach to mitigate environmental impacts both in our research programme as in the outcomes of it. This 30 month project will be led by the Materials Science Research Centre at the Royal College of Art in partnership with UCL - the University College London Interaction Centre, Computer Science Department, and the Knowledge Lab.