EFFECTIVE STRATEGIES OF AIDS PROGRAMS IN SAN FRANCISCO

本次为期两年的调查的目标是吸取以下方面的教训： 有效和无效的方案传播战略， 弗朗西斯科内的独特人群， 艾滋病毒和获得性免疫缺陷 综合征（艾滋病）。 选择弗朗西斯科进行分析是因为 创新应对艾滋病，以及方案之间的高度学习 管理员。 将获得40项有效措施 最独特的社区为基础的计划在弗朗西斯科（从估计 人口约200人）。 其中，10个最有效和 将选择10个最不有效的方案进行研究。 本 调查人员，沿着四名研究生助理，将亲自 面试每个项目至少两名管理员， 确定、排名、分类和比较以下传播策略： 每一个节目，通过转录采访的内容分析， 后续个人访谈。 三个最有效的案例研究 计划和三个最有效的计划将提供一个上下文 解释研究的定量结果，并增加了多样性， 对有效的方案战略的看法。 本研究是有目的的设计，以实现这两个应用 理论结果。 成果将包括（1）关于以下方面的有益经验教训 有效和无效的卫生信息传播战略， (2)更好地规范社会营销和传播创新 理论及其在美国独特人群中的应用，（三） 在艾滋病/艾滋病毒教育和预防会议上的直接反馈 弗朗西斯科和阿尔伯克基的项目决策者们 可能改进其传播活动，（4）举行一次会议 在密歇根州立大学传播和考虑的理论 及已完成研究的政策影响;及（5）a 会议记录、机构最终报告、博士论文，以及 一组已发表的同行评审文章。

The goal of the present two-year investigation is to learn lessons about effective and ineffective dissemination strategies of programs targeted to unique population groups within San Francisco which are at high-risk for the Human Immunodeficiency Virus (HIV) and the Acquired Immune Deficiency Syndrome (AIDS). San Francisco was chosen for analysis because of its innovative response to AIDS, and the high degree of learning among program administrators. Effectiveness measures will be obtained for the forty most unique community-based programs in San francisco (from an estimated population of approximately 200). From these, the 10 most effective and 10 least effective programs will be selected for study. The present investigators, along with four graduate assistants, will personally interview at least two administrators from each program in order to identify, rank, categorize, and compare the dissemination strategies of each program, through a content analysis of transcribed interviews and follow-up personal interviews. Case studies of the three most effective programs and the three least effective programs will lend a contextual interpretation to the study's quantitative results and add a diversity of perceptions concerning effective program strategies. The present research has been purposively designed to achieve both applied and theoretical results. Outcomes will include (1) useful lessons about effective and ineffective dissemination strategies for health information, (2) a better specification of social marketing and diffusion of innovation theory and their application to unique population groups in the U.S., (3) direct feedback in a meeting with AIDS/HIV educational and preventive program decision-makers in San francisco and Albuquerque concerning the possible improvement of their dissemination activities, (4) a conference at Michigan State University to disseminate and consider the theoretical and policy relevant implications of the completed study, and (5) a conference proceedings, agency final report, doctoral dissertation(s), and a set of published peer-reviewed articles.