SOUND EATING--USING AUDIO TO CONVEY THE FOOD-CANCER LINK

音频节目，无论是通过无线电广播还是盒式磁带传播 磁带，提供了一个有效的-但未充分利用-健康促进媒介， 尤其是对年轻人的吸引力。该项目将 调查是否生动制作，全长音频材料可以 为NCI提供有效的健康信息传递手段 给年轻人。节目内容将集中在饮食习惯， 降低癌症风险，符合NCI的建议。 作为设计半小时音频演示的基础， 小组访谈将确定对这一主题的认识和成见 目标人群的成员。一个测试与控制实验将 然后比较受试者在接触前的知识和态度， 录音带与那些曝光后。对300名美国年轻人的初步研究 将测试接触生产是否能够：（a）提高 目标人群食用“防癌”食品的重要性; (b)传授选择和准备食物的相关技能：（c）改变 我们对食物和癌症风险之间关系的态度： (d)使听众倾向于相应地改变他们的饮食。测试将 还测量了年轻人对磁带的反应程度， 媒体对这一话题的报道。

Audio programming, whether distributed via radio broadcast or cassette tape, offers a potent -- but underutilized -- health promotion medium with magnetic appeal for young people in particular. This project will investigate whether vividly produced, full-length audio material can provide the NCI with an effective means of transmitting health information to young adults. The program content will focus on dietary habits to reduce cancer risk, consistent with NCI recommendations. As a basis for designing a half-hour audio presentation, in-depth focus group interviews will ascertain awareness and preconceptions of this topic by members of the target population. A test-versus-control experiment will then compare a subject's knowledge and attitudes before exposure to the audiotape with those after exposure. A pilot study of 300 young Americans will test if exposure to the production can: (a) increase awareness in the target population of the importance of eating "cancer-protective" foods; (b) impart related skills of food selection and preparation: (c) alter attitudes about the relationship between foods we eat and our cancer risk: (d) predispose listeners to modify their diets accordingly.The test will also measure the extent to which young adults respond to cassettes as an information medium on this topic.