Sharing and building university and business perspectives of how to enable high growth in small firms

这个知识交流项目将汇集一家私营公司-Winning Pitch（WP）-和曼彻斯特城市大学商学院（CFE）企业中心的研究团队，就小企业的发展交换对话，分享相互和不同的知识。Winning Pitch（及其相关的高增长基金会）和CfE一直致力于通过领导力和创业计划支持小企业的发展。可湿性粉剂这样做是从务实和经验为主导的观点，但有一些研究意识。CfE的方法基于学习理论和关于成长和小企业的文献。该项目还将使双方能够阐明他们的方法如何不同和一致，为CfE带来对商业现实的新理解，并建立对WP研究应用的新理解和赞赏。在将研究主题与实践方法进行比较时，也会出现差距，同时也会开发新知识的潜力，这将使CfE和Winning Pitch团队参与进来，并将研究和实践结合在一起。Winning Pitch总部位于英国西北地区，是一家拥有25名员工的小型公司，是高成长教练服务的专业提供商。其创始人John Leach的目标是成为一个完全以研究为主导的企业，以激发他们支持雄心勃勃的企业家的热情，以便他们充分发挥潜力，实现高于标准的增长水平。Winning Pitch提供量身定制的辅导服务，以专业的高增长方法为基础。这些提供了一套实用的工具，证明可以提供转型绩效-明确的业务战略，明确的支持实施计划，增强销售，创新方法，不断变化的市场，组织和领导卓越以及投资准备。在过去的4年里，赢投已经与5,000多家企业合作，包括高潜力的初创企业，成长型中小企业和富时上市公司。他们的质量和良好的业绩记录最近获得了每年支持西北地区2000家小公司的合同，与Grant Thornton，Pera和Oxford Innovation在全国范围内合作。Winning Pitch的首席执行官对研究感兴趣，并看到了它的价值。这种知识交流伙伴关系将在此基础上建立研究在深入研究高水平支持高增长公司和与大学合作伙伴共同开发知识方面的作用。自2001年成立以来，CfE在与小公司合作方面有着良好的记录。CfE团队有28名成员，活动包括研究，学习和咨询。最近的企业方案包括高盛公司的10，000个小企业倡议，该倡议对中小企业的增长采取了特别的办法。正在进行的研究重点关注组织中的创业学习和小公司的成长之旅。在这个应用程序中，我们将把两个既定的学者和两个新的研究项目作为一个股票配售，发展研究如何可以阐明，共享交换和共同开发之间的大学和私营部门组织的理解。这是一家小公司，这意味着他们致力于了解研究显然是一个优先考虑的时间，他们已经确定了与大学工作人员在项目上的工作。

This Knowledge Exchange project will bring together a private company - Winning Pitch (WP) - and the research team at the Centre for Enterprise at Manchester Metropolitan University Business School (CFE) to exchange dialogue and share mutual and different knowledge around small firm growth. Both Winning Pitch (and its associated High Growth Foundation) and CfE have been working to support small firms growth through leadership and entrepreneurship programmes. WP has done so from a pragmatic and experience -led viewpoint but with some awareness of research. CfE has based their approaches on learning theory and the literature on growth and small firms. This project will also allow both parties to articulate how their approaches differ and coincide, bring new understanding of commercial realities to CfE and build new understanding and appreciation of the application of research to WP. In comparing research themes with practical approaches, gaps will also emerge with the potential for new knowledge will also be developed which will engage both CfE and Winning Pitch teams and bring research and practice together.Based in the Northwest region of the UK, Winning Pitch is a small firm with 25 employees, a specialist provider of high growth coaching services. The aim of its founder, John Leach, is for it to be a fully research led business to fuel their passion for supporting ambitious entrepreneurs in order that they realise their full potential and achieve levels of growth way above the norm. Winning Pitch offers tailored coaching services, underpinned by specialist high growth methodologies. These provide a suite of practical tools proven to deliver transformational performance - well defined business strategy, clear supporting implementation plans, enhanced sales, innovative approaches to changing markets, organisational and leadership excellence as well as investment readiness. Winning Pitch has worked with over 5,000 businesses over the last 4 years, including high potential start -ups, growth SMEs and FTSE listed companies. Their quality and proven track record recently secured the contract to support 2000 small firms in the Northwest annually, working nationally in consortium with Grant Thornton, Pera and Oxford Innovation. The CEO of Winning Pitch is interested in research and sees its value. This Knowledge Exchange partnership will build on that to establish the role of research in delving high levels of support to high growth firms and co-develop knowledge with university partners. CfE has a track record in working with small firms since its inception in 2001. With 28 members of the CfE team, activities include research, learning and consultancy. Recent enterprise programmes include the Goldman Sachs 10,000 Small Businesses Initiative, which take a particular approach to SME growth. The research being carried out focuses on entrepreneurial learning in organisations and on the small firm growth journey. In this application we would bring two established academics and two new researches into the project as a share placement, to develop understanding of how research can be articulated, shared exchanged and co-developed between a university and a private sector organisation. This is a small firm which means that their commitment to working to understand research is clearly a priority given the time they have identified to work on the project with university staff.