Constituency Campaigning at the 2019 General Election

选区层面的竞选活动已经成为英国所有主要政党选举战略的关键，并出现了重要的学术文献。这项工作揭示了竞选技巧如何随着时间的推移而发展;政党如何应对社会、选民和政党内部的更广泛变化;政党在多大程度上能够有效利用其资源来对抗选举;选民如何对政党的暗示做出反应，选民可以被动员的程度;以及选举环境如何影响选举回报的可能性。然而，由于技术和社会的变化，以及政治环境的变化，竞选风格和策略一直在变化。对选区竞选的分析现在是选举研究界、外部利益相关者和ESRC研究选举的一个组成部分。自1992年以来，ESRC在每次大选中都资助了对选举代理人的调查（2005年除外，选举委员会的资助水平要低得多）。这是世界上同类研究中最全面的。因此，有一个独特的和有价值的时间序列，进一步我们的影响，作用和性质的运动在现代和不断变化的政治竞技场的理解。拟议研究的目标是继续这项有价值的工作，并在四个关键领域提供显著的附加值：变化的选举环境;突然选举对竞选技术的影响-特别是数字;对地方与国家竞选问题的关注，以及英国脱欧危机对竞选活动的影响。

Constituency level campaigning has become crucial to the electoral strategies of all the major parties in Britain, and a significant academic literature has emerged. This work has revealed how campaign techniques have developed over time; how parties have responded to wider changes in society, the electorate, and within their own parties; the degree to which parties are able to harness their resources effectively to fight elections; how voters respond to cues from the parties, the extent to which voters can be mobilized; and how electoral context impacts upon the likelihood of electoral payoffs. However, campaign styles and strategies are changing all the time, both as a result of technological and societal changes, and because of the changing political context.The analysis of the constituency campaign is now an integral part of studying elections by the electoral studies community, external stakeholders and the ESRC. The ESRC has funded a survey of election agents at each general election since 1992 (with the exception of 2005, which was funded at a much lower level by the Electoral Commission). It is the most comprehensive study of its kind in the world. There is therefore a unique and valuable time series which furthers our understanding of the impact, role, and nature of campaigns in the modern and changing political arena. The objectives of the proposed study are to continue this valuable work as well as delivering significant added value in four key areas: the changed electoral context; the impact of the sudden election on campaign techniques - especially digital; the focus on local versus national campaign issues, and the impact of the Brexit crisis on the campaigns.