Connecting through culture as we age: digital innovation for healthy ageing

这一研究项目处理的复杂问题是，随着年龄的增长，如何增加所有人对社会和文化生活的参与，这已被证明对提高生活质量作出了至关重要的贡献。该项目将解决老年人艺术和文化参与率急剧下降以及残疾人、黑人、亚洲人和少数民族以及生活贫困的老年人更不可能参与的根本问题。它将解决与数字艺术和文化提供的可访问性和内容有关的不平等问题，促进重要的研发，并建立新的商业模式，以鼓励艺术和文化部门的数字创新，以支持健康的老龄化。艺术和文化组织在采用数字创新方面一直进展缓慢，但利用新兴技术实现内容多样化并建立新的老观众群体的潜力巨大。这一流行病使利用数字技术提高文化参与的可及性和内容变得更加紧迫，以便那些在社会上被孤立的人能够受益，提高他们的生活质量。残疾人，黑人，生活贫困的亚洲和少数民族以及老年观众参与数字艺术和文化体验，这将支持他们的社会联系，为提高生活质量做出贡献;为文化和技术部门在设计数字创新方面的合作提供重要的研发支持，帮助他们繁荣发展，从而促进区域和国家部门的增长;支持创意产业，以更好地了解不同的老年观众，并积极评估他们的报价;以及新的循证决策，解决艺术和文化提供方面的不平等问题，以实现健康的老龄化成果。该项目将涉及一个跨学科团队，与文化部门、创意技术合作伙伴和“下一代”老年人（即60-75岁）社区一起工作，以了解老年人遭受数字排斥的经历，以及他们在文化和社会上的价值观。然后，这些知识将为数字驱动的文化体验的共同设计提供信息，这些文化体验“支持社会联系”。该研究将涉及设计一种新工具，以衡量数字文化体验对健康老龄化社会连通性的影响。受众研究将使人们对数字体验的文化价值有新的理解，并考虑到老年和不平等。它将提供强有力的证据，证明我们设计的文化产品如何可能有助于下一代老年人享受至少额外五年的健康，独立生活。

This research project tackles the complex problem of how to increase participation in social and cultural life for all as we age which has been shown to make a vital contribution to raising quality of life. The project will address the fundamental issue that arts and cultural participation drops dramatically in older populations and that disabled, Black, Asian and minority ethnic and older people living in poverty are even less likely to participate. It will tackle inequalities related to accessibility and content of digital arts and cultural provision, enable vital R&D and establish new business models to encourage digital innovation in the arts and cultural sector to support healthy ageing. Arts and cultural organisations have been slow to adopt digital innovation, but there is huge potential in using emerging technologies to enable diversification of content and build new older audiences. The pandemic has increased the urgency to harness digital technologies to enhance the accessibility and content of cultural participation so that those who are socially isolated may be able to benefit, increasing their quality of life.The impact of the project will be include: disabled, Black, Asian and minority ethnic and older audiences living in poverty participating in digital arts and cultural experiences that will support their social connections and contribute to improved quality of life; provision of vital R&D support for collaborations between cultural and technology sectors in designing digital innovations, helping them prosper and thus contributing to regional and national sectoral growth; supporting creative industries to build a better understanding of diverse older audiences and to robustly evaluate their offer; and new evidence based policy making that tackles inequalities in arts and cultural provision for healthy ageing outcomes. The project will involve an interdisciplinary team working alongside the cultural sector, creative technology partners and communities of 'next generation' older people (i.e. aged 60-75 years) to understand older people's experiences of digital exclusion, and what they value culturally and socially. This knowledge will then inform the co-design of digitally driven cultural experiences that 'support social connections'. The research will involve designing a new tool to measure the impact of digital cultural experiences on social connectivity for healthy ageing. The audience research will enable new understandings of digitally experienced cultural value, that takes account of older age and inequalities. It will provide robust evidence of how the cultural products we design can potentially contribute to next generation older people enjoying at least five extra healthy, independent years of life.