INTERNET-BASED STD/HIV EDUCATION FOR COLLEGE STUDENTS

本应用程序建议开发一个基于互联网的大学性病/艾滋病预防项目，称为eStudentbody.com（性病/艾滋病）。该项目旨在通过学院和大学来帮助学生减少易患性传播疾病（std）的行为，包括艾滋病毒。该项目为减少风险行为提供了量身定制的方法，并利用互动技术提供与性传播疾病和艾滋病毒相关的信息、同伴故事、电子邮件功能和资源。阶段将包括通过与大学生、大学同伴教育者和大学健康教育者的讨论来确定项目的内容和界面。我们将开发一个主页，一个个性化的风险利润和一个基于风险概况的激励反馈部分。在第二阶段，我们将制作最终的网站。该程序的临床现场试验将比较交互式、量身定制的程序与典型的基于文本的信息网站。如果这样的项目能够明显降低学生的性风险行为，那么这个大学健康网站的商业可行性就可以得到保证。拟议的商业应用：拟议的基于互联网的项目将提供有针对性的干预，以减少与性传播疾病和艾滋病毒相关的风险行为。尽管性传播疾病在大学生中的发病率很高，但很少有项目提供全面的、量身定制的方法来降低风险。eStudentbody.com（性传播疾病/艾滋病毒），如果有效，将在预防性传播疾病和相关健康后果方面具有巨大价值。每年有超过1400万的大学生入学，学生是互联网最频繁的用户之一。该计划可以提供给各种高等教育机构，并由广告支持。这样一个项目的商业潜力将是非凡的，因为针对快速增长的大学生群体的广告支出超过600亿美元。

This application proposes the development of an Internet-based college STD/HIV prevention program called eStudentbody.com (STDs/HIV). The program is designed to be offered through colleges and universities to help students minimize behaviors that predispose them to sexually transmitted diseases (STDs), including HIV. The program provides a tailoring approach to reducing risk behaviors, and utilizes interactive technology to offer information, peer stories, e-mail features, and resources geared toward STDs and HIV. Phase will involve the determination of the content and interface of the program through discussions with college students, college peer educators, and college health educators. We will develop a homepage, a personalized risk profit and one motivational feedback segment based on the risk profile. In Phase II we will produce the final website. A clinical field trial with the program will compare the interactive, tailored program with a typical text-based informational website. If such a program demonstrably reduces students' sexual risk behaviors, the commercial viability of this college health website could be assured. PROPOSED COMMERCIAL APPLICATIONS: The proposed Internet-based program will provide a targeted intervention to reduce risk behaviors associated with STDs and HIV. Despite the high prevalence of STDs in college students, few programs offer a comprehensive, tailored approach to risk reduction. eStudentbody.com (STDs/HIV), if effective, will be of enormous value in preventing STDs and associated health consequences. There are over 14 million college students enrolled annually and students are among the most frequent users of the Internet. This program could be offered to a variety of institutions of higher education and supported by advertising. The commercial potential of such a program would be extraordinary, as more than $60 billion is spent in advertising geared to the rapidly growing college population.