Games and Interactive Television

近年来，基于屏幕的媒体类型（如游戏和电视）的界限变得模糊了。此外，电视消费正在下降，而游戏和社交媒体消费却在增长。本研究将探讨如何在“互动电视框架”内部署游戏和互动媒体体验，以增强以多屏幕电视为中心的互动体验。调查将以原型为基础，通过分析消费者需求、创建满足这些需求的交互概念、开发用于实验调查的原型和实验评估进行多次迭代。北京卫视将作为一个主要的案例研究。实验将评估参与、影响、失败、忠诚等方面，并将采用定性（如访谈）和定量（如皮肤电反应）方法。

In recent years the boundaries of established screen-based media genres, such as games and television, have become blurred. Also, TV consumption is declining, whereas games and social media consumption is growing. This research will investigate how games and interactive media experiences could be deployed within an 'Interactive TV Framework' to enhance multi-screen TV-centric interaction experiences. The investigation will be prototype-based, undertaking a number of iterations through: analysis of consumer needs, creation of interaction concepts addressing these needs, development of prototypes for experimental enquiry, and experimental evaluation. BTTV will be used as a main case study. The experiments will assess aspects such as engagement, affect, failure, loyalty and will employ qualitative (e.g. interviews) and quantitative (e.g. galvanic skin response) methods.