Mediated Urbanism: Data, Ubiquitous Digital Sensors and Interactive Screen Media in 21st Century Urban Advertising Practice

混合现实、增强技术和传感器网络使广告商能够从根本上将物理空间的功能重新定位为数字故事讲述和广告创新的平台。随着连接的传感器，生物信息数据捕获和普适媒体技术在建筑环境中的发展，通过互联网扩展到物理空间和事物（物联网，智能城市），无生命物体和物理位置将越来越多地成为在我们的城市景观中扩展讲故事和互动广告体验的机会。通过智能城市基础设施的发展和在整个城市中放置传感器，城市环境越来越成为数字增强增强体验的物理平台或软件。这使组织能够以高度个性化和情境感知的方式将人们与故事，空间和体验联系起来。响应式技术有能力赋予城市建筑及其“媒体结构”以流动性和对环境的适应性，从而有效地成为高度个性化的城市视觉，感官和可玩性流程中的动态，生活和感知实体。这对我们思考个人数据问题的方式有着深远的影响，我们在城市中的体现及其与当代数字文化中出现的新形式的中介公共和私人空间的关系。这个博士学位是与麦肯曼彻斯特合作的一部分，作为主要合作伙伴，并得到了虚拟工程中心（VEC）的支持。主要研究问题包括理论化当代广告商和媒体艺术家如何在特定位置的背景下使用基于传感器的内容方法，以及这如何导致城市环境中新形式的叙事表达和关系。该项目将为基于实践的研究元素创建理论基础，旨在开发一种互动，增强和可播放广告形式的原型，这些广告可以是大规模个性化的，特定于位置的，并响应其利益相关者的需求。与此相关的其他研究问题将解决重要的社会和道德问题，围绕收集和使用物理空间中的个性化数据，以及开发连接到介导建筑实践的传感器网络的设计影响。

Mixed-reality, augmentation technologies and sensor networks enable advertisers to radically re-contextualise the function of physical space as a platform for digital storytelling and advertising innovation. As connected sensors, bio-informatic data capture and pervasive media technologies develop across the built environment, through the expansion of the internet into physical space and things (Internet of Things, Smart Cities), inanimate objects and physical locations will increasingly become an opportunity to extend storytelling and interactive advertising experiences across our urban landscapes. Through the development of SMART urban infrastructures and the placement of sensors throughout the city, the urban environment increasingly becomes a physical platform, or software, for digitally enhanced augmented experiences. This enables organisations to connect people to stories, spaces and experiences in highly personalised and contextually aware ways. Responsive technology has the capability to give city architectures, and its 'mediatecture', a fluidity and adaptability to its environment to effectively become a dynamic, living and sensing entity within highly personalised flows of urban visuality, sensuality and playability. This has profound implications for the way we think through questions around personal data, our own embodiment within the city and its relationship to the new forms of mediated public and private space emerging in contemporary digital culture.This PhD is part of a collaboration with McCann Manchester as key partner and supported by the Virtual Engineering Centre (VEC). Key research questions include theorising how contemporary advertisers and media artists are using sensor-based content approaches within location specific contexts and how this is leading to new forms of narrative expression and relations within urban environments. The project will create a theoretical basis for the practice-based elements of the research, which will aim to develop a prototype for forms of interactive, augmented and playable advertising that can be both mass-personalised, made location specific as well as responding to the needs of its stakeholders. Other research questions related to this will address important social and ethical concerns around the gathering and use of personalised data in physical spaces and the design implications of developing sensor networks connected to mediated architectural practice.