Improving Choice Models: Multiple Goal Pursuit and Multi-Stage Decision Processes

该项目旨在开发新的选择行为的计量经济学模型，识别个人在选择方案时采取“如何决定”的策略。现有的模型简单地假设人们评估所有商品并选择其中最好的，而事实上他们忽略了一些商品，选择相关的信息，追求多个目标，否则就会偏离计量经济学模型通常所做的假设。填补这一重大空白的选择建模文献构成了一个重大的贡献，以提高我们的理解人类决策和政策分析在每个领域的人类努力。

This project aims to develop new econometric models of choice behaviour that recognise individuals adopt “how to decide” strategies when choosing between alternatives. Existing models simplistically assume that people evaluate all goods and choose the best of them, when in fact they ignore some goods, select what information is relevant, pursue multiple goals, and otherwise deviate from the assumptions commonly made in econometric models. Filling in this significant gap in the choice modelling literature constitutes a significant contribution to improving our understanding of human decision making and policy analysis in every area of human endeavour.