Big data analytics and the transformation of the British television Industry

该项目将调查英国电视业对大数据分析作为媒体行业商业模式(例如Netflix)的关键组成部分的出现的反应。它将通过研究目前受到数字分析格局发展影响的三个关键领域：制作、发行和观众货币化，确定大数据给英国电视业带来的挑战和机遇。从模拟发行到数字发行的转变，特别是多平台观看和社交媒体的出现，以前被认为是对现有商业模式的颠覆。然而，大数据分析提供了一种新的商业模式，在这种模式下，对观众行为和品味的大规模测量为制作和发行提供了信息，并提供了观众货币化的新手段。该项目将探讨有关大数据在英国电视内容的制作和分发以及观众货币化方面的适当作用的行业论述。

The project will investigate the UK TV industry's response to the emergence of big data analytics as a key component of media industry business models (e.g. Netflix). It will identify the challenges and opportunities big data poses for the UK TV industry by examining the three key areas currently affected by the development of the digital analytic landscape: production, distribution and audience monetisation. The transformation from analogue to digital distribution, especially with regard to the emergence of multi-platform viewing and social media, has previously been framed as a disruption to existing business models. However, big data analytics offer a new business model in which large scale measurement of audience behaviour and tastes informs production and distribution and provides new means of audience monetization. The project will explore industry discourses with regard to the appropriate role of big data in the production and distribution of UK television content and audience monetization.