Social product Development: Product Development in the 21st Century Socio-Sphere

当今主要的规范性设计方法(例如Pahl&Beitz系统工程设计)是在几十年前创建的，目的是指导二战后时代的机械设计。然而，今天，大多数设计项目本质上是跨学科的，涉及地理上分散的大型设计工程师团队。此外，与客户和供应商的新安排改变了工程师的工作方式和维护他们的发明。例如，劳斯莱斯采用了他们的商业模式，以“每小时功率”的方式进行销售。产品的“服务化”要求工程师在开发过程中考虑产品的方方面面，例如维护和维修的方便性。这个项目的目的是研究如何通过融入社会化产品开发的元素来改进当今的设计方法，即众包、大规模协作、众筹和开放创新。这些现象虽然相对为人所知，但在实际应用方面的学术支持有限。其目的是为21世纪社会领域的产品开发构思一个理论上的社会产品开发设计和创新框架。这一新的设计和创新框架将经过测试和验证，然后创建一套全面的指导方针，以促进其成功地转化为工业。简而言之，该项目旨在为创建“2030年的Pahl&Beitz”做出重大贡献。

The mainly prescriptive design approaches of today (e.g., Pahl & Beitz Systematic Engineering Design) were created decades ago with the aim to guide the design of mechanical machines in the post WWII era. Today, however, most design projects are interdisciplinary in nature and involve large teams of design engineers at geographically dispersed locations. Furthermore, new arrangements with customers and suppliers have altered the way engineers work and maintain their inventions. For example, Rolls Royce have adopted their business model to sell in approach called "power per hour". The "servitization" of products requires engineers to consider aspects of their product such as ease of maintenance and repair, during the development process. The purpose of this project is to investigate how the design approaches of today can be improved by incorporating elements of Social Product Development, i.e., Crowd-sourcing, Mass Collaboration, Crowd-Funding, and Open Innovation. These phenomena, while relatively well-known, have limited academic support regarding their practical application. The aim is to conceive a theoretical Social Product Development Design and Innovation Framework for 21st Century Product Development in the Socio-sphere. This new design and innovation framework is to be tested and validated, to then create a comprehensive set of guidelines to facilitate its successful transfer into industry. In a nutshell, the project is aimed at making a significant contribution towards creating the "Pahl & Beitz of 2030".