USING TAILORED MESSAGES TO PROMOTE THE 5 DAY PROGRAM

描述：申请人的描述)这项研究的长期目标是 使用癌症信息服务(CIS)网络实施干预 旨在增加CIS呼叫者的水果和蔬菜(FV)摄入量。 具体目标是：1)设计、实施和评估主动电话 独联体的教育协议，加上邮寄的 改变频率，测试对长期水果和蔬菜的影响 呼叫者的消费，2)确定呼叫者的哪些子组受益最大 从干预中，3)测试以下项目的有效性和成本效益 量身定做的印刷材料，以促进行为改变。三个目标中的每一个 上面列出的将通过实施随机对照试验来实现 哪些CIS呼叫者将被随机分配到以下四个实验之一 条件：(1)推广FV消费的简短教育信息(BEM) 由独联体信息专家交付的电话，与单个 印刷材料的非定制跟踪邮寄(控制条件)，(2)边界制造 结合单个定制邮寄出的印刷材料，(3)BEM组合 有四封为仅获得的信息量身定做的印刷材料 在基线，以及(4)BEM与四份印刷材料的邮寄相结合 根据基线和3个月随访时获得的信息量身定做。 信息和调查问题将结合来自 跨理论、健康信念、保护动机、 社会认知与预防采用。所有的制作和邮寄 定制的通信将由定制的消息核心完成 中国石油天然气集团公司对干预措施的评估将同时强调过程和结果 评价，后者基于电话跟踪访谈(进行 调查方法核心)在3个月和12个月的随访中。结果评价 将由生物统计核心进行的研究将审查三个关键问题： 邮寄给CIS呼叫者的定制打印材料优于非定制打印 促进FV消费的材料？是多封量身定做的印刷品 在促进FV消费方面，材料优于单一定制邮寄？ 是否针对在以下位置获得的信息定制了多封印刷材料 基线和三个月的随访优于量身定制的多封邮件 仅限于在基线时获得的信息？拟议的研究应使 对行为科学和癌症预防的重大贡献 全国范围内的控制。

Description: Applicant's Description) The long-term goal of this study is to use the Cancer Information Service (CIS) network to implement an intervention designed to increase fruit and vegetable (FV) intakes of CIS callers. Specific aims are to: 1) design, implement and evaluate a proactive telephone educational protocol for the CIS, coupled with mailed tailored messages of varying frequencies, to test the impact on long-term fruit and vegetable consumption of callers, 2) determine which subgroups of callers benefit most from the intervention, 3) test for the efficacy and cost-effectiveness of tailored print material to promote behavior change. Each of the three aims listed above will be achieved by implementing a randomized controlled trial in which CIS callers will be randomly assigned to one of four experimental conditions: (1) Brief Educational Message (BEM) promoting FV consumption over the telephone delivered by CIS Information Specialists, combined with a single non-tailored follow-up mailout of print material (control condition), (2) BEM combined with a single tailored mailout of print material, (3) BEM combined with four mailouts of print material tailored to information obtained solely at baseline, and (4) BEM combined with four mailouts of print material tailored to information obtained at baseline and at 3 months follow-up. Messages and survey questions will incorporate theoretical constructs from the following models: Transtheoretical, Health Belief, Protection Motivation, Social Cognitive, and Precaution Adoption. The production and mailout of all tailored communications will be done by the Tailored Message Core of the CISRC. Evaluation of the intervention will emphasize both process and outcome evaluation, with the latter based on telephone follow-up interviews (conducted by the Survey Methods Core) at 3- and 12-months follow-up. Outcome evaluation to be conducted by the Biostatistical Core will examine 3 key questions: Is tailored print material mailed to CIS callers superior to non-tailored print material in promoting FV consumption? Are multiple mailouts of tailored print material superior to a single tailored mailout in promoting FV consumption? Are multiple mailouts of print material tailored to information obtained at baseline and at three months follow-up superior to multiple mailouts tailored solely to information obtained at baseline? The proposed study should make significant contributions to behavioral science and cancer prevention and control nationwide.