Absence makes the will grow stronger? Boosting abstinence campaigns to reduce alcohol and meat consumption to improve public health (Ref: 4229)

暂时戒除不健康的消费（例如在一月禁酒或一月素食）如何导致行为改变？我们将研究个人态度、自我控制和身份的变化如何与消费的短期和长期减少以及对家庭财务的二次影响联系在一起。预测行为改变的因素将成为一项干预研究的目标，以“提高”禁欲运动的效果。

How does temporary abstinence from unhealthy consumption (e.g. during Dry January or Veganuary) lead to behaviour change? We will examine how changes in individuals' attitudes, self-control, and identity are associated with short- and long-term reductions in consumption, along with secondary effects on household finances. The factors predictive of behaviour change will then be targeted in an intervention study to 'boost' the effects of abstinence campaigns.