Deaf Community Cancer Information Diffusion Strategies

描述(由申请人提供)：聋人和重听人社区(DHHC)与其他少数族裔社区一样，在医疗服务方面遇到了障碍。早期听力丧失造成了强烈的文化亲和力、独特的语言(美国手语)，以及获得健康信息和护理的机会减少。DHHC分布广泛，其90%的成员出生在听力正常的家庭，这使得向其个人提供健康信息变得更加困难。自1997年以来，加州大学圣迭戈分校癌症中心、圣地亚哥聋人社区服务公司、加拉德特大学和Bovee Productions建立了合作伙伴关系，创建/测试了一项癌症教育计划，以改善DHHC获得健康信息的机会，并在全州范围内提供服务。该计划由开放字幕和语音覆盖的ASL癌症教育视频组成。这项提议旨在扩大此类视频的数量，并测试旨在将该计划推广到全国的传播战略，包括与聋人部委、DHHC服务机构、美国癌症协会地区办事处、独联体办事处和全国聋人字幕媒体计划协会的国家伙伴关系。视频也将被数字化，分割成问题和答案二元组，并安装在癌症中心的网站上，供DHHC全天候访问。将评估电子社交营销策略，以促进网站使用。为了引起DHHC对这个和其他健康网站的注意，该伙伴关系还将测试网络广播节目原型，使DHHC能够获得与听力社区通过电台脱口秀获得的相同级别的信息。随着合作伙伴磨练允许ASL精细运动网络直播的算法，合作伙伴将提供存档的、数字化的、流媒体的原型网络直播视频。拟议的评估战略已经经过测试，包括评估互联网接入的新软件、来自合作分销机构的调查数据、地理跟踪软件，以及在医疗保健提供者和DHHC的全国会议上的演示。

DESCRIPTION (provided by applicant): The Deaf and Hard of Hearing community (DHHC) experiences barriers to health services similar to other minority communities. Early hearing loss creates a strong cultural affinity, a unique language (American Sign Language), and a diminished access to health information and care. The DHHC is widely dispersed and 90% of its members are born into hearing families, making it even more difficult to reach its individuals with health information. A Partnership since 1997 of UCSD Cancer Center, Deaf Community Services of San Diego, Inc., Gallaudet University, and Bovee Productions, has created/tested a cancer education program to improve the DHHC's access to health information and has made the services available statewide. The program consists of ASL cancer education videos with open captioning and voice overlay. This proposal seeks to expand the number of such videos and to test dissemination strategies designed to take the program nationwide, including national partnerships with deaf ministries, DHHC service agencies, American Cancer Society's regional offices, CIS offices, and the National Association of the Deafs Captioned Media Program. Videos will also be digitized, segmented into question and answer dyads, and mounted on the Cancer Center's website for round-the-clock access by the DHHC. E-social marketing strategies will be evaluated to promote website use. To draw the DHHC's attention to this and other health websites, the Partnership will also test webcast program prototypes to give the DHHC access to the same level of information that the hearing community gets through radio talk shows. As the Partnership hones the algorithms that allow ASL's fine motor movements to be webcast clearly, the Partnership will offer archived, digitized, streaming webcast videos of the prototypes. Proposed evaluation strategies have already been tested, including new software to assess Internet access, survey data from partnering distribution agencies, geographic tracking software, and demonstrations at health care providers' and DHHC's national meetings.