ROLES OF THE NEWS MEDIA IN KNOWLEDGE DISSEMINATION AROUND NUTRITIOUS DIET

描述(申请人提供)：美国三分之二的死亡可归因于癌症、心血管疾病和糖尿病。建立和维持营养饮食是减轻疾病负担的重要因素。为此，《2010年健康人物》将肥胖和超重列为领先健康指标(LHI)，并将促进健康和减少与饮食和体重相关的慢性病列为关键目标。了解饮食和健康结果之间的途径的研究现在是国家研究的优先事项。这种优先顺序伴随着越来越多的期望，即研究人员将与媒体合作综合和传播与营养相关的发现，即使这样的发现可能是初步的。知识传播被认为对于制定有效的卫生政策、赋予公众权力以及最终减少因不良饮食造成的健康差距具有重要意义。新闻媒体是这种传播的主要机制，但人们普遍认为，媒体关于营养饮食的信息并不明确，而且往往令人困惑和相互矛盾。系统地审查新闻报道的性质对于有效利用新闻媒体进行政策宣传和公共教育十分重要。我提出了一个分三个阶段的研究项目，首先对营养政策方面的利益相关者和目标人群的成员进行深入访谈，以获取饮食信息。这些采访将形成一个框架，以收集、编码和分析平面、电视和互联网新闻媒体对营养饮食的报道。最后，我将使用收集的新闻故事作为一系列人工流产实验的刺激材料，来研究不同的受众如何处理各种新闻媒体上呈现的一系列饮食信息。最终，我的目标是利用受众评估，结合新闻媒体内容的描述性编码，为传播与营养饮食有关的知识制定建议。拟议的研究和培训计划使我能够发展新的实质性和方法性技能和专门知识。该提案包括营养培训和围绕信息处理的实验设计。在这个项目结束时，我将在两个主要的可改变的风险因素方面拥有实质性的专业知识：烟草和饮食。此外，我将完全有能力对新闻媒体进行全面研究，将其作为预防慢性病的关键工具-从新闻制作到受众处理。

DESCRIPTION (provided by applicant): Two-thirds of all deaths in the U.S. can be attributed to cancer, cardiovascular disease and diabetes. Establishing and maintaining nutritious diet is an important factor in reducing disease burden. To this end, Healthy people 2010 lists obesity and overweight as leading health indicators (LHI), and identifies promoting health and reducing chronic disease associated with diet and weight as a key objective. Studies to understand the pathways between diet and health outcomes are now a national research priority. This prioritization is accompanied by an increasing expectation that researchers will work with the media to synthesize and disseminate nutrition-related findings, even when such findings may be preliminary. Knowledge dissemination is seen as important for informing effective health policy, empowering the public, and ultimately reducing health disparities resulting from poor diet. The news media is a primary mechanism for such dissemination, but it is a commonly held belief that media messages around nutritious diet are not clear, but are rather often confusing and contradictory. A systematic examination of the nature of news coverage is important for effective utilization of the news media for both policy advocacy and public education. I propose a three-stage research project, beginning with in-depth interviews with stakeholders in nutrition policy and members of targeted populations for dietary information. These interviews will form the basis for developing a framework for collecting, coding and analyzing print, TV and internet news media coverage of nutritious diet. Finally, I will use news stories collected as stimulus materials in a series of aboratory experimentsto examine how different audiences process an array of dietary messages presented n various news media. Ultimately, my goal is to utilize audience assessments, in conjunction with the descriptive coding of news media content, to formulate recommendations for dissemination of knowledge pertaining to nutritious diet. The proposed research and training plan allow me to develop new substantive and methodological skills and expertise. The proposal includes training in nutrition and experimental design around information processing. At the end of this project, I will have substantive expertise in two major modifiable risk factors: tobacco and diet. Moreover, I will be fully equipped to conduct holistic studies of the news media as a key tool for chronic disease prevention - from news production to audience processing.